Business skills

Aside from interdisciplinary skills, leaders and employees also require specific settings and roles. For example, sales employees deal intensively with topics related to selling and negotiating – from building relationships to leading difficult negotiations. Moderation, presentation and project management skills, on the other hand, play an indispensable role in working world of most employees – not to mention agility and innovation.
Design Thinking in der Praxis
macrolearningDesign Thinking
Design ThinkingDesign ThinkingDesign ThinkingDesign ThinkingDesign Thinking
The e⁠-⁠training was developed by design thinking practitioners. At the center is a real-life, anonymized project. It shows how a manufacturer of garage doors developed new products and solutions using a design thinking process. In this way the participants get to know the so-called problem space and the solution space in a vivid way. They also learn the three steps that lead through the two spaces. The participants learn what prerequisites must be created in order to apply design thinking. And they will be enabled to carry out their own projects along the design thinking method. In a special chapter, the persona concept is also presented in the context of the practical example.
Bedarf ermitteln
macrolearningIdentifying Needs
Identifying NeedsIdentifying NeedsIdentifying NeedsIdentifying NeedsIdentifying Needs
Needs analysis forms the basis for every sales talk. In order to determine the demand, knowledge of the different questioning techniques is important. This is exactly where this online training comes in. The focus is on the PPF method. It is easy to learn and very effective. After asking questions about the present, the salesperson asks the customer questions about the past, and then uses future questions to further specify the need.
Kreativitätstechniken – Methodenkoffer
macrolearningFostering Creativity – Methods für your Toolbox
Fostering Creativity – Methods für your ToolboxFostering Creativity – Methods für your ToolboxFostering Creativity – Methods für your ToolboxFostering Creativity – Methods für your ToolboxFostering Creativity – Methods für your ToolboxFostering Creativity – Methods für your Toolbox
Every company wants creative employees with lots of good ideas. "Be creative!"—has probably never spurred anyone on to imaginative high performance. But creativity can be encouraged and practiced. This e⁠-⁠learning introduces various methods and techniques for finding creative ideas —from classics such as brainstorming to stimulus image analysis. The focus of the training is in animated explanatory films. The video lectures introduce various creativity techniques and explain framework conditions that are necessary to successfully implement the methods. Specifically, the following techniques and methods will be covered: Brainstorming and Brainwriting, the 635 method, the Six Thinking Hats, the Walt Disney Method, and Stimulus Image Analysis. The e⁠-⁠learning contains valuable tips, concrete fields of application and "recipes" for a successful process. Transfer tasks help participants to integrate the methods and techniques into their everyday work. Learning questions after each module and a final test secure the learning results and confirm the achievement of the learning objectives.
Abschlüsse erzielen
macrolearningClosing the sale
Closing the saleClosing the saleClosing the saleClosing the saleClosing the sale
Many salespeople are excellent advisors, but often find it difficult to close the deal. This online training enables sales staff to expand their sales competence with the closing question. By means of realistic game scenes they experience how the purchase can be systematically completed. They also learn how to break off a sales process when the customer definitely does not want to buy.
Agiles Mindset Entwickeln
macrolearningDeveloping an Agile Mindset
Developing an Agile MindsetDeveloping an Agile MindsetDeveloping an Agile MindsetDeveloping an Agile MindsetDeveloping an Agile MindsetDeveloping an Agile Mindset
The focus is on video lectures and a workbook. In the video lectures a professional presenter leads through the topic. He interprets the film scenes and uses explanatory films to show the creation and effect of different mindsets. Transfer tasks help the participants to reflect on their own mindset. The workbook serves to systematically develop new perspectives and can be used for self-organized learning as well as for work in learning groups.
Innovation – Methoden für den Innovationsprozess
macrolearningInnovation – Methods for the Innovation Process
Innovation – Methods for the Innovation ProcessInnovation – Methods for the Innovation Process
Innovations must always have a place within a company. At the beginning of this e⁠-⁠training course, we will explain which phases characterize innovation processes. We will also take a closer look at a range of possible approaches to innovation development. There is a wealth of different approaches and methods for achieving different goals. In this e⁠-⁠training course, we will look at some of them in detail and show you which goals managers and innovation teams can achieve with them, as well as how they actually work.
Online-Meetings moderieren
macrolearningModerating Online Meetings
Moderating Online MeetingsModerating Online MeetingsModerating Online MeetingsModerating Online MeetingsModerating Online MeetingsModerating Online Meetings
For online meetings, almost all the rules that also apply to face-to-face meetings apply. But besides good preparation, structured execution and clear follow-up, other topics also play an important role. How do we deal with requests to speak? How can we also hold creative meetings online? How can we also establish social proximity and trust in online meetings? Regardless of the features of the respective online meeting tools and apps, this e⁠-⁠learning shows how online meetings can also be made productive.
Meetings moderieren
macrolearningModerating Meetings
Moderating MeetingsModerating MeetingsModerating MeetingsModerating MeetingsModerating Meetings
Far too often, meetings are perceived as time wasters. Which is indicative of just how frequently meetings are badly organized and run. The fact is, meetings fulfill important purposes in everyday working life. They are a very good format for bringing everyone up to speed, they help to identify what's going wrong, and they can be used to generate new ideas. Without meetings, companies would miss out on critical communication that keeps them afloat in a competitive, ever-changing market. For this reason, the Moderating Meetings e⁠-⁠learning course will introduce participants to various meeting formats. Participants will learn how to foster a productive atmosphere as the moderator in a meeting, and they will acquire all of the necessary tools for dealing with a broad range of challenges—from long-winded ramblers to interrupters.
Klassisches Projekt­management – Projekte erfolgreich planen
macrolearningKlassisches Projekt­management – Projekte erfolgreich planen
Klassisches Projekt­management – Projekte erfolgreich planenKlassisches Projekt­management – Projekte erfolgreich planen
Haben Sie auch manchmal so viele Ideen für die Umsetzung einer bevorstehenden Aufgabe, dass Sie die Planung der Aufgabe überspringen und direkt drauf loslegen? Oft ist diese „Machermentalität“ gar nicht schlecht, manchmal sogar die bessere Variante. Im klassischen Projektmanagement verhält es sich jedoch genau andersherum. Hier ist die Planung der Schlüssel zum Erfolg der Projektarbeit! In diesem E⁠-⁠Training lernen Sie daher die Erfolgsfaktoren der Projektplanung im klassischen Projektmanagement kennen. Sie erfahren, welche Projekte klassisch gemanagt werden können und welchen Stellenwert eine klare Rollenverteilung für den Projekterfolg hat. Zudem wird der Projektauftrag als wichtigstes Planungsdokument in der klassischen Projektarbeit beleuchtet. Sie lernen, Meilensteine zu definieren und damit der Projektplanung und den Projektphasen Struktur zu geben. Wie Sie mit dem Kick-off Meeting erfolgreich den Sprung von der Planung in die Umsetzung des Projekts finden, rundet das E⁠-⁠Training inhaltlich ab.
Agiles Projektmanagement – Grundlagen
macrolearningAgile Project Management / Basics
Agile Project Management / BasicsAgile Project Management / BasicsAgile Project Management / BasicsAgile Project Management / BasicsAgile Project Management / Basics
In this e⁠-⁠learning, the participants receive the basic knowledge about agile project management. At first, agile project management is compared to the classical "waterfall" project management. The essential differences are clearly illustrated with the help of explanatory films. The participants learn important basic concepts of agile project management such as the iterative and incremental approach. Further focal points are the topics "Agile values" and "Agile principles". The participants are asked to classify their currently predominant way of working on the basis of the agile values and principles and to question them if necessary. The course concludes with an overview of the basic process of an agile project.
Innovation – Ein innovatives Mindset fördern
macrolearningInnovation – Promoting an Innovative Mindset
Innovation – Promoting an Innovative MindsetInnovation – Promoting an Innovative Mindset
Innovative thinking can be learned. Developing an innovative mindset and promoting it in team members follows certain prerequisites and comes with some hidden stumbling blocks. In this e⁠-⁠training course, you will find out how you and your team can overcome what works against innovation and how to get mentally prepared for innovation.
Digitalisierung verstehen – Was der digitale Wandel für Unternehmen und im Job bedeutet
macrolearningUnderstanding Digitalization
Understanding DigitalizationUnderstanding DigitalizationUnderstanding DigitalizationUnderstanding Digitalization
In the e⁠-⁠training "Understanding Digitalization" presenter Christina takes participants on a journey into the digital world. She shows that digitization is not just about converting physical products and applications into digital products and applications. But that it is above all about the data that is generated in the process. In this process, traditional companies are disappearing - and new companies are emerging. In the same way, professions are changing. Even doctors may be replaced by digital technologies. The presenter introduces the new power of customers and the need for customer centricity as another significant change. Through transfer tasks, participants are encouraged to examine their own professional environment and company for digital challenges and potential.
Online-Verhandlungen führen
macrolearningOnline Negotiations
Online NegotiationsOnline NegotiationsOnline NegotiationsOnline Negotiations
More and more sales negotiations are being conducted online. This has many advantages, but also creates challenges. This e⁠-⁠training course, designed for experienced sales managers and sales professionals, deals specifically with the characteristic features of online negotiations. How can you succeed in building good relationships with your negotiating partners? How do you utilize the most constructive communication possible in online negotiations? And how do you resolve difficult situations? This e⁠-⁠training course provides answers to these questions and shows you how you can use professional online negotiations to intelligently and profitably expand your repertoire as a negotiation expert.
Präsentieren – Die Grundlagen
macrolearningPräsentieren – Die Grundlagen
Präsentieren – Die Grundlagen
Sicher und überzeugend präsentieren zu können ist eine Schlüsselkompetenz in immer mehr Berufsgruppen. In diesem E⁠-⁠Training geht es um die zugrunde liegenden Techniken und Methoden, mit denen sich Inhalte ansprechend und professionell präsentieren lassen. Die Teilnehmer:innen lernen, ihre Präsentation auf die Vortragsziele und die Vorstellungen des Publikums auszurichten und logisch zu strukturieren. Außerdem erhalten sie praxisbezogene Tipps, wie sie allfällige Stolpersteine schon im Vorfeld aus dem Weg räumen können.
Präsentieren – Persönlich, souverän und professionell
macrolearningPräsentieren – Persönlich, souverän und professionell
Präsentieren – Persönlich, souverän und professionell
Präsentieren ist mehr als bloßes Texte vortragen und Grafiken zeigen. Eine gute Präsentation ist persönlich, individuell, motivierend und mitreißend. In diesem E⁠-⁠Training lernen die Teilnehmenden Methoden kennen, mit denen sie ihre Kommunikation direkter, emotionaler und aktivierender gestalten können – sowohl auf verbaler als auch nonverbaler Ebene. Ein weiterer Schwerpunkt des Trainings sind praxisbezogene Möglichkeiten, um zu einem ausgeglichenen, kommunikativen Mindset zu gelangen und Lampenfieber von vornherein zu kontrollieren.
Präsentieren – Überzeugend auftreten im virtuellen Raum
macrolearningPräsentieren – Überzeugend auftreten im virtuellen Raum
Präsentieren – Überzeugend auftreten im virtuellen Raum
In der heutigen Arbeitswelt wird es immer wichtiger, auch im Online-Setting Inhalte attraktiv und überzeugend zu vermitteln. Online-Präsentationen bieten eine Vielzahl von Möglichkeiten, die Aufmerksamkeit des Publikums zu fesseln und die Qualität des Vortrags zu erhöhen. In diesem E⁠-⁠Training werden die Besonderheiten des Online-Präsentierens dargestellt. Es gibt Tipps für den Umgang mit der Technik, und die Teilnehmenden erfahren, welche Medien und Methoden sie wie einsetzen können.
Customer Centricity – Kund:innen verstehen, begeistern und binden
macrolearningCustomer Centricity – Understanding, inspiring and retaining customers
Customer Centricity – Understanding, inspiring and retaining customersCustomer Centricity – Understanding, inspiring and retaining customers
Have you recently been excited to buy something or try a new service? What was it that grabbed your attention? It could’ve been a lot of things, but typically, when you are really energized about a purchase, that means that the company that you’re about to give money to did a great job of making the customer the focal point of product development and service processes. In this e⁠-⁠training course, you will learn about customer focus and get tips on how to help customers get inspired to try out the latest products or services.
Kanban – Die Methode
macrolearningWorking with the Kanban Board
Working with the Kanban BoardWorking with the Kanban BoardWorking with the Kanban BoardWorking with the Kanban BoardWorking with the Kanban BoardWorking with the Kanban Board
To ensure that the participants do not only get to know Kanban in its short form as a planning tool, the e⁠-⁠learning first briefly goes into its development. On the basis of the development in the Japanese automotive industry, they get to know the "flow idea" behind Kanban. This should enable the participants to use the method more creatively and purposefully. A case study from the manufacturing industry will also make Kanban tangible. The participants will learn the different ways to handle a Kanban board. They also learn about the most important elements such as "Work in Progress Limits" and the "Pull Principle".
Scrum – Der Überblick
macrolearningScrum – The Overview
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The e⁠-⁠learning shows the background and development of scrum. This enables the participants to classify and understand scrum. At the center are the basics of scrum as described by Jeff Sutherland in his book "The Scrum Revolution". The references to the Toyota principle and the Plan-Do-Check-Act method show that scrum had a broader horizon than software development from the beginning. Based on this, the essential characteristics of scrum are described: working in teams, focused work and the division into product owner, scrum master and team. The participants also learn what the basic organization of a project looks like according to scrum. The e⁠-⁠learning brings all participants to a high level of knowledge about scrum. It is ideal for the preparation for scrum projects and for the preparation for the different scrum roles.
Nutzen Argumentieren
macrolearningDemonstrating Value
Demonstrating ValueDemonstrating ValueDemonstrating ValueDemonstrating ValueDemonstrating ValueDemonstrating Value
The value does not depend on the product, but on the user. Because knowledge of the buying motive is fundamental to the value argumentation, this e⁠-⁠learning presents the four most important buying intentions - safety, recognition, profit and convenience - their recognition and appropriate response. Building on this, the participants learn the five-step technique of value argumentation. Realistic examples show what an individual value argumentation can look like.
Didaktische Grundlagen für die wirksame Weitergabe von Wissen
macrolearningPrinciples for Effective Knowledge Transfer
Principles for Effective Knowledge TransferPrinciples for Effective Knowledge TransferPrinciples for Effective Knowledge TransferPrinciples for Effective Knowledge TransferPrinciples for Effective Knowledge Transfer
Participants undergo a "crash course in didactics" and receive an overview of the three major models: behaviorism, cognitivism, and constructivism. Also included in this standard e⁠-⁠learning: the MASTER model as a planning and structuring model for seminars. Users are also made aware of the various roles and tasks they face as "trainers".
Klassisches Projektmanagement – Projekte erfolgreich steuern
macrolearningKlassisches Projektmanagement – Projekte erfolgreich steuern
Klassisches Projektmanagement – Projekte erfolgreich steuern
Haben Sie Ihre Projektziele festgezurrt und das Umfeld Ihres Projekts detailliert analysiert? Ja? – Sehr gut! Dann sind Sie bereit, von der Planungsphase in die Durchführung Ihres Projekts zu starten. Als Projektleitung ist es dabei Ihre Hauptaufgabe, das Projekt auf dem bestmöglichen Weg hin zum Projektziel zu steuern. In diesem e⁠-⁠Training erfahren Sie daher, wie und mit welchen Methoden Sie Ihr Projekt erfolgreich steuern können. Dabei beschäftigen Sie sich mit dem Management der Projektziele, dem Stakeholder- und Risikomanagement sowie dem Projektreporting als wertvolle Instrumente der Projektsteuerung.
Innovation – Prototypen bedarfsgerecht entwickeln und testen
macrolearningInnovation – Prototypen bedarfsgerecht entwickeln und testen
Innovation – Prototypen bedarfsgerecht entwickeln und testen
Innovationen und das Testen der Neuerungen sind eng miteinander verbunden. In diesem E‑Training zeigen wir Ihnen Methoden für das Prototyping, wie Sie diese möglichst bedarfsgerecht und mit relativ geringem Aufwand einsetzen und wie Sie frühzeitig wichtige Erkenntnisse daraus gewinnen und so Kosten einsparen.
Professionell Verhandeln
macrolearningBasics of Negotiations
Basics of NegotiationsBasics of NegotiationsBasics of NegotiationsBasics of Negotiations
Successful negotiations are not based on luck, but on learned skills. This e⁠-⁠training introduces the most important tools needed to conduct successful negotiations. How to strengthen the match basis and to enter a negotiation well prepared? How do you know when to continue a negotiation or when to stop? How do you unerringly present your offer to your negotiating partner and argue the benefits of your product? The e⁠-⁠training provides sound answers to these questions. It shows you how you can successfully conclude your next negotiation through efficient preparation and targeted benefit argumentation. 
Erstkontakt Herstellen
macrolearningMaking Initial Contact
Making Initial ContactMaking Initial ContactMaking Initial ContactMaking Initial ContactMaking Initial Contact
Effective and efficient work brings the highest possible return with the relatively low investment. This is very important for customer acquisition. After all, it is important to find out exactly the right ones among the thousands of possible customers and to make the best possible initial contact. Research tools help the participants to assess customer potential and to address them in a targeted manner. There are also effective methods for identifying potential customers. This is precisely where this online training comes in: participants learn how to prepare precisely for future customers using the "elevator pitch" method.
Beziehung aufbauen im Verkauf
macrolearningBuilding relationships in sales
Building relationships in salesBuilding relationships in salesBuilding relationships in salesBuilding relationships in salesBuilding relationships in sales
When building relationships in sales, it is not so much numbers, data and facts that count, but rather personality and likeability. One of the most important methods to achieve this is small talk. Participants learn how to use small talk to build relationships effectively. In addition, this course shows how to use body language to respond specifically to body language signals from the other person.
Methoden und Werkzeuge der Online-Wissensvermittlung
macrolearningMethods and Tools for Online Knowledge Transfer
Methods and Tools for Online Knowledge TransferMethods and Tools for Online Knowledge TransferMethods and Tools for Online Knowledge Transfer在线授课的方法和工具 – Methods and Tools for Online Knowledge TransferMethods and Tools for Online Knowledge Transfer
The e⁠-⁠learning explains the special features of online training. The participants learn how to prepare an online training environment. The course deals with special features in the knowledge acquisition phase and conveys how to activate and manage participants.
Schwierige Verhandlungen führen
macrolearningDifficult Negotiations
Difficult NegotiationsDifficult NegotiationsDifficult NegotiationsDifficult Negotiations
Negotiations do not always follow the same pattern. There are negotiating partners* who can make life difficult for you and can present you with real challenges in a negotiation. In this e⁠-⁠training you will learn the most important tools to keep the upper hand even in difficult negotiations. How do you deal with conflicting interests? How do you manage to get a stalled negotiation going again? How do you confidently defend yourself against attacks and not be distracted from your negotiation goal? E⁠-⁠training provides well-founded answers to these questions. It shows you how to achieve successful results even in complex negotiations through efficient preparation.
Einwände entkräften
macrolearningHandling objections
Handling objectionsHandling objectionsHandling objectionsHandling objections应对反对意见 – Handling ObjectionsHandling objections
No!" - does not always mean no. Objections do not mean disinterest on the part of the customer, but quite the opposite, potential attention. In order to be able to recognize, decode and, in the best case, crack objections from the other party, this course presents the ten most frequent objection codes and how to react to them. The acknowledgement method, which consists of four stages - the acknowledgement phase, question phase, argumentation phase, and activation phase - has proven particularly effective here. The participants learn how to use this method safely.
Methodeneinsatz in Präsenztrainings
macrolearningMethods of Training
Methods of TrainingMethods of TrainingMethods of TrainingMethods of TrainingMethods of Training
It is obvious that experts simply tell their listeners what they know. But a lecture is only one of many ways to effectively pass on knowledge - and by far not always the best. In this standard e⁠-⁠learning, users therefore learn about and apply many methods beyond the classic lecture. The methods are adapted to the respective phases of the classroom training.
Agile Führung
macrolearningAgile Leadership
Agile LeadershipAgile Leadership
"Agility" is the answer to ever shorter-term planning processes and ever faster change. "Leadership" must also be rethought in this context. This e⁠-⁠training therefore puts the classic leadership tools to the test. It is divided into the areas of mindset (understanding of leadership), skillset (leadership competencies) and toolset (leadership tools). For all three areas, we will examine how thinking and the respective methods and tools must change in order to continue to meet the requirements of successful leadership.
Präsentieren im Unternehmen
macrolearningHow to Give a Presentation
How to Give a PresentationHow to Give a PresentationHow to Give a PresentationHow to Give a PresentationHow to Give a PresentationHow to Give a Presentation
Presenting to colleagues, business partners, managers and employees: Even if it's not the big stage - if you want to win over your audience for yourself and your project, you need to be well prepared and know some basic presentation techniques. In this e⁠-⁠learning course, the experienced lecturer Caroline Krüll shows how to tailor a presentation to the audience and the occasion and how to convey the core message convincingly. The lecturer introduces the dramaturgy of a successful presentation and shows how effective visualization works. In addition to tips for the correct use of PowerPoint, flipchart and other aids, the lecturer will also explain how to react confidently to typical disturbances such as objections, verbal attacks or even bored faces.
Gruppen in Präsenzveranstaltungen steuern
macrolearningManaging Groups in a Training
Managing Groups in a TrainingManaging Groups in a TrainingManaging Groups in a TrainingManaging Groups in a TrainingManaging Groups in a Training
One of the major challenges for business experts is the communicative complexity of dynamic groups. Anyone who has been able to convince with his or her expertise is suddenly confronted with having to slow down frequent speakers and integrate disruptive factors, and not being able to relax even in difficult situations. In this e⁠-⁠learning course, subject matter experts are familiarized with these challenges - and they learn about solutions that really help them in their everyday work.
Trainings vorbereiten und konzipieren
macrolearningHow to Design and Prepare a Training
How to Design and Prepare a TrainingHow to Design and Prepare a TrainingHow to Design and Prepare a TrainingHow to Design and Prepare a TrainingHow to Design and Prepare a Training
One of the essential formats for the effective transfer of knowledge is face-to-face training. In this standard e⁠-⁠learning the participants receive the basics for planning and designing a classroom training. This includes obtaining (and, if necessary, requesting) a goal-oriented briefing, elaborating the goals of the training, planning the contents and methods, and also considering the organizational challenges.