Business skills

For online meetings, almost all the rules that also apply to face-to-face meetings apply. But besides good preparation, structured execution and clear follow-up, other topics also play an important role. How do we deal with requests to speak? How can we also hold creative meetings online? How can we also establish social proximity and trust in online meetings? Regardless of the features of the respective online meeting tools and apps, this e⁠-⁠learning shows how online meetings can also be made productive.

第 1 章解释了在线培训的特点。第 2 章介绍了如何打造在线培训环境。第 3 章阐述了知识获取阶段的特点。第 4 章介绍了如何调动和管理学员。

Every company wants creative employees with lots of good ideas. "Be creative!"—has probably never spurred anyone on to imaginative high performance. But creativity can be encouraged and practiced. This e⁠-⁠learning introduces various methods and techniques for finding creative ideas —from classics such as brainstorming to stimulus image analysis. The focus of the training is in animated explanatory films. The video lectures introduce various creativity techniques and explain framework conditions that are necessary to successfully implement the methods. Specifically, the following techniques and methods will be covered: Brainstorming and Brainwriting, the 635 method, the Six Thinking Hats, the Walt Disney Method, and Stimulus Image Analysis. The e⁠-⁠learning contains valuable tips, concrete fields of application and "recipes" for a successful process. Transfer tasks help participants to integrate the methods and techniques into their everyday work. Learning questions after each module and a final test secure the learning results and confirm the achievement of the learning objectives.

One of the major challenges for business experts is the communicative complexity of dynamic groups. Anyone who has been able to convince with his or her expertise is suddenly confronted with having to slow down frequent speakers and integrate disruptive factors, and not being able to relax even in difficult situations. In this e⁠-⁠learning course, subject matter experts are familiarized with these challenges - and they learn about solutions that really help them in their everyday work.

“不”并不意味着拒绝。就客户而言，反对并不意味着不感兴趣，恰恰相反，它表明了潜在的兴趣。为了能够识别、解读以及在最理想情况下消除对方的反对意见，本课程介绍了十种常见的反对“暗语”，以及如何应对它们。确认法分为四个步骤：确认阶段、提问阶段、论证阶段和激发阶段。实践证明，它可以非常有效地消除反对意见。参与者将学习如何稳妥地使用此方法。

More and more sales negotiations are being conducted online. This has many advantages, but also creates challenges. This e⁠-⁠training course, designed for experienced sales managers and sales professionals, deals specifically with the characteristic features of online negotiations. How can you succeed in building good relationships with your negotiating partners? How do you utilize the most constructive communication possible in online negotiations? And how do you resolve difficult situations? This e⁠-⁠training course provides answers to these questions and shows negotiation experts how to conduct professional online negotiations to intelligently and profitably expand their repertoire.

Many salespeople are excellent advisors, but often find it difficult to close the deal. This online training enables sales staff to expand their sales competence with the closing question. By means of realistic game scenes they experience how the purchase can be systematically completed. They also learn how to break off a sales process when the customer definitely does not want to buy.

This e⁠-⁠training explains the principles of learning and describes the three major learning models:  behaviorism, cognitivism, and constructivism. In addition, this e⁠-⁠training includes the MASTER model for planning and structuring seminars. Users are also made aware of the different roles and tasks they face as trainers.

"Agility" is the answer to ever shorter-term planning processes and ever faster change. "Leadership" must also be rethought in this context. This e⁠-⁠training therefore puts the classic leadership tools to the test. It is divided into the areas of mindset (understanding of leadership), skillset (leadership competencies) and toolset (leadership tools). For all three areas, we will examine how thinking and the respective methods and tools must change in order to continue to meet the requirements of successful leadership.

Needs analysis forms the basis for every sales talk. In order to determine the demand, knowledge of the different questioning techniques is important. This is exactly where this online training comes in. The focus is on the PPF method. It is easy to learn and very effective. After asking questions about the present, the salesperson asks the customer questions about the past, and then uses future questions to further specify the need.

In the e⁠-⁠training "Understanding Digitalization" presenter Christina takes participants on a journey into the digital world. She shows that digitization is not just about converting physical products and applications into digital products and applications. But that it is above all about the data that is generated in the process. In this process, traditional companies are disappearing - and new companies are emerging. In the same way, professions are changing. Even doctors may be replaced by digital technologies. The presenter introduces the new power of customers and the need for customer centricity as another significant change. Through transfer tasks, participants are encouraged to examine their own professional environment and company for digital challenges and potential.

When building relationships in sales, it is not so much numbers, data and facts that count, but rather personality and likeability. One of the most important methods to achieve this is small talk. Participants learn how to use small talk to build relationships effectively. In addition, this course shows how to use body language to respond specifically to body language signals from the other person.

One of the essential formats for the effective transfer of knowledge is face-to-face training. In this standard e⁠-⁠learning the participants receive the basics for planning and designing a classroom training. This includes obtaining (and, if necessary, requesting) a goal-oriented briefing, elaborating the goals of the training, planning the contents and methods, and also considering the organizational challenges.

Meetings are considered to be time consuming. This means that many meetings are poorly organized and conducted. Meetings fulfill important purposes in daily business. They are a very good format to bring everyone together. They help to identify undesirable developments and they can be used to generate new ideas. Besides all this, meetings are the communicative lubricant that keeps companies going. In the e⁠-⁠learning "Moderating Meetings", participants therefore learn about the different meeting formats. They learn how they can create a productive atmosphere as a moderator in a meeting. And they are given the tools to meet the many challenges - from frequent speakers to interrupters.

Von welchem Produkt oder welcher Dienstleistung waren Sie in letzter Zeit so richtig begeistert und warum? Es gibt viele mögliche Gründe aber höchstwahrscheinlich führen alle darauf zurück, dass das entsprechende Unternehmen in irgendeiner Art und Weise kundenzentriert gearbeitet hat, den Kunden oder die Kundin also zum Ausgangspunkt der Produktentwicklung und des Dienstleistungsprozesses gemacht hat. Möchten Sie dieses Erlebnis auch Ihren Kund:innen ermöglichen? In unserem Training zur Kundenzentrierung erfahren Sie, dass Kundenzentrierung echtes Teamwork ist und an welchen Stellschrauben Sie drehen können, um Zufriedenheit und vor allem auch Begeisterung für Ihre Produkte und Dienstleistungen bei den Kund:innen zu entfachen.

The e⁠-⁠training was developed by design thinking practitioners. At the center is a real-life, anonymized project. It shows how a manufacturer of garage doors developed new products and solutions using a design thinking process. In this way the participants get to know the so-called problem space and the solution space in a vivid way. They also learn the three steps that lead through the two spaces. The participants learn what prerequisites must be created in order to apply design thinking. And they will be enabled to carry out their own projects along the design thinking method. In a special chapter, the persona concept is also presented in the context of the practical example.

The e⁠-⁠learning shows the background and development of scrum. This enables the participants to classify and understand scrum. At the center are the basics of scrum as described by Jeff Sutherland in his book "The Scrum Revolution". The references to the Toyota principle and the Plan-Do-Check-Act method show that scrum had a broader horizon than software development from the beginning. Based on this, the essential characteristics of scrum are described: working in teams, focused work and the division into product owner, scrum master and team. The participants also learn what the basic organization of a project looks like according to scrum. The e⁠-⁠learning brings all participants to a high level of knowledge about scrum. It is ideal for the preparation for scrum projects and for the preparation for the different scrum roles.

To ensure that the participants do not only get to know Kanban in its short form as a planning tool, the e⁠-⁠learning first briefly goes into its development. On the basis of the development in the Japanese automotive industry, they get to know the "flow idea" behind Kanban. This should enable the participants to use the method more creatively and purposefully. A case study from the manufacturing industry will also make Kanban tangible. The participants will learn the different ways to handle a Kanban board. They also learn about the most important elements such as "Work in Progress Limits" and the "Pull Principle"

Successful negotiations are not based on luck, but on learned skills. This e⁠-⁠training introduces the most important tools needed to conduct successful negotiations. How to strengthen the match basis and to enter a negotiation well prepared? How do you know when to continue a negotiation or when to stop? How do you unerringly present your offer to your negotiating partner and argue the benefits of your product? The e⁠-⁠training provides sound answers to these questions. It shows you how you can successfully conclude your next negotiation through efficient preparation and targeted benefit argumentation. 

Effective and efficient work brings the highest possible return with the relatively low investment. This is very important for customer acquisition. After all, it is important to find out exactly the right ones among the thousands of possible customers and to make the best possible initial contact. Research tools help the participants to assess customer potential and to address them in a targeted manner. There are also effective methods for identifying potential customers. This is precisely where this online training comes in: participants learn how to prepare precisely for future customers using the "elevator pitch" method.

The value does not depend on the product, but on the user. Because knowledge of the buying motive is fundamental to the value argumentation, this e⁠-⁠learning presents the four most important buying intentions - safety, recognition, profit and convenience - their recognition and appropriate response. Building on this, the participants learn the five-step technique of value argumentation. Realistic examples show what an individual value argumentation can look like.

The focus is on video lectures and a workbook. In the video lectures, a professional presenter leads through the topic. He interprets the film scenes, and uses explanatory films to show the creation and effect of different mindsets. Transfer tasks help the participants to reflect on their own mindset. The workbook serves to systematically develop new perspectives. The workbook can also be used for self-organized learning, as well as, for work in learning groups.

It is obvious that experts simply tell their listeners what they know. But a lecture is only one of many ways to effectively pass on knowledge - and by far not always the best. In this standard e⁠-⁠learning, users therefore learn about and apply many methods beyond the classic lecture. The methods are adapted to the respective phases of the classroom training.

Negotiations do not always follow the same pattern. There are negotiating partners* who can make life difficult for you and can present you with real challenges in a negotiation. In this e⁠-⁠training you will learn the most important tools to keep the upper hand even in difficult negotiations. How do you deal with conflicting interests? How do you manage to get a stalled negotiation going again? How do you confidently defend yourself against attacks and not be distracted from your negotiation goal? E⁠-⁠training provides well-founded answers to these questions. It shows you how to achieve successful results even in complex negotiations through efficient preparation.

In this e⁠-⁠learning, the participants receive the basic knowledge about agile project management. At first, agile project management is compared to the classical "waterfall" project management. The essential differences are clearly illustrated with the help of explanatory films. The participants learn important basic concepts of agile project management such as the iterative and incremental approach. Further focal points are the topics "Agile values" and "Agile principles". The participants are asked to classify their currently predominant way of working on the basis of the agile values and principles and to question them if necessary. The course concludes with an overview of the basic process of an agile project.