Business skills

Big Data, Cloud, Artificial Intelligence (AI)—you've probably heard these terms before. But are you able to explain the meaning behind these trend words? Unless you're a data scientist or an AI developer, you may have a hard time understanding the world of data and related technologies. This is exactly where this e⁠-⁠training comes in: You will learn about important topics around Big Data, with no prior knowledge needed. It is not about how you can handle Big Data yourself—but a basic overview of what Big Data actually is, the opportunities and challenges associated with it and which methods and tools data experts use to create added value from Big Data.

This training provides an overview of common agile techniques. It should serve as a basis for the participants to decide whether and how these techniques can be integrated into their personal daily work. The focus is not on explaining the entire agile methodology, but rather on what you can pick out and implement relatively easily—even in non-agile work. The learning focus is on the application of agile techniques and tips for implementing them. The three themes are: collaboration, communication and time management.

This course provides an overview of some Agile techniques that can be useful for designing and running meetings and workshops. The emphasis is not on the entire Agile methodology, but on techniques that are helpful in the preparation, execution, and follow-up of meetings and workshops. The learning focus is on the application of Agile techniques and tips for implementing them.

Today, salespeople need to know more than just their product or service: they require knowledge beyond just their competitors and customers or to be able to conduct a proper sales conversation. Above all, salespersons must approach their key customers strategically and build a strategic customer relationship with them. This e⁠-⁠training course covers why a strategic approach is more important today than ever. You will learn what strategic sales is all about. In addition, you will discover in which situations and with which customers strategic sales makes sense and finally what mindset and which skills are required for this.

Both talent and the right gut feeling are integral in operational sales. On a strategic level, however, it still requires a targeted approach with a system. During this e⁠-⁠learning course, you will learn what key account management is and which steps it involves. You will learn how to identify your key customers and which methods you can use to find out what makes them and their stakeholders tick. The e⁠-⁠training course also discusses answers to the following questions: What options are there for working with my key accounts? And which strategy is the right one? In this way, you will learn how to optimally develop your most valuable customers and achieve more revenue and profit in a partnership that suits both your company and the customer.

Customer care plays a major role in strategic sales. Customers who do not feel like they are being looked after are very likely to turn to the competition or not make (further) purchases from your company. But what exactly is good customer care? Why does it make sense to understand the motives of customers and to consider them during customer care? Why does individual marketing make sense and what individual marketing measures are there? How can you implement them effectively? How can you successfully leverage cross-selling to build relationships? These issues will be addressed in detail during this e⁠-⁠training course.

Phone calls are old-fashioned you say? On the contrary! Phone calls still play a central role in communicating with customers in sales and customer service. But how do you convincingly address clients on the phone? And how do you professionally conduct a telephone conversation? It takes practice. This e⁠-⁠training course covers how to use your voice skillfully, how to prepare for customer phone calls and how to navigate through phone conversations in a structured manner. You will also learn how to respond effectively to complaints along with tricks that will give your phone communication skills a competitive edge. This is how you build up a good rapport with your conversation partners!

Do you ever wonder what exactly your company's goals are and how your work can help achieve them? Would you like to be informed transparently about corporate values, vision and strategy, so that you, for your part, can work better and more purposefully? Would you like more effective and clear communication within your team and between different departments? If so, it is worth taking a look at “OKR”, an agile leadership and time management framework. The "O" in OKR stands for Objectives, the goals you set for yourself, your team or your company using the OKR methodology. Behind the "K" and the "R" are the Key Results, the key competencies you need to achieve your goals. By thoughtfully and clearly naming objectives and key results, the OKR method creates a clear and transparent focus on what is most important right now and helps organizations achieve a small number of specific goals in a precisely defined way. Does that sound good? Then take a look at our e⁠-⁠training.

Being able to present confidently and convincingly is a key skill in more and more professions. This e⁠-⁠training focuses on the underlying techniques and methods that can be used to present content in an appealing and professional manner. Participants will learn how to structure their presentation logically, based on the objectives of the presentation and the audience's expectations. In addition, they will receive practical tips on how to avoid possible stumbling blocks in advance.

Presenting is more than just reciting texts and showing graphics. A good presentation is personal, individual, motivating and engaging. In this e⁠-⁠training, participants learn methods to make their communication more direct, emotional and activating– both on a verbal and non-verbal level. Another focus of the training lies on practical ways to achieve a balanced, communicative mindset and to control stage fright from the outset.

In today's working environment, it is becoming increasingly important to convey content attractively and convincingly, even in online settings. Online presentations offer a variety of ways to capture the audience's attention and increase the quality of the presentation. This e⁠-⁠training outlines the specifics of presenting online. There are tips for dealing with the technology. Furthermore, participants will learn which media and methods they can use and how.

Have you defined your project goals and analyzed the environment of your project in detail? Yes?—Excellent! Then you are ready to move from the planning phase into the implementation phase of your project. As a project manager, your main task is to steer the project along the best possible path towards the project goal. In this e⁠-⁠learning course, you will therefore learn how and with which methods you can successfully manage your project. You will deal with the management of project goals, stakeholders, risk as well as project reporting. Each of these are valuable instruments in project steering.

Innovations and the testing of new developments are closely interconnected. In this e⁠-⁠training course, we will show you methods for prototyping, how to use them in the most needs-based way with relatively little effort, and how to gain important insights from them at an early stage and thus save costs.

Innovations must always have a place within a company. At the beginning of this e⁠-⁠training course, we will explain which phases characterize innovation processes. We will also take a closer look at a range of possible approaches to innovation development. There is a wealth of different approaches and methods for achieving different goals. In this e⁠-⁠training course, we will look at some of them in detail and show you which goals managers and innovation teams can achieve with them, as well as how they actually work.

Innovative thinking can be learned. Developing an innovative mindset and promoting it in team members follows certain prerequisites and comes with some hidden stumbling blocks. In this e⁠-⁠training course, you will find out how you and your team can overcome what works against innovation and how to get mentally prepared for innovation.

Do you sometimes have so many ideas for an upcoming task that you skip the planning for the task altogether and get started right away? Often, this “just do it” mentality is not a bad thing at all, sometimes it’s even the better way to get things done. In classic project management, however, it is exact the opposite. Here, planning is key to the success of the project! In this e⁠-⁠training course, you will therefore learn about the success factors of project planning in classic project management. You will learn which projects can be managed the classical way and how important it is to clearly allocate roles in order to make the project a success. Furthermore, the course highlights the project assignment as the most important planning document in classic project work. You will learn how to define milestones and thus give structure to project planning and the project phases. The e⁠-⁠training course content rounds off with tips for how to use the kick-off meeting to successfully move from planning to implementing the project.

In the e⁠-⁠training "Understanding Digitalization" presenter Christina takes participants on a journey into the digital world. She shows that digitization is not just about converting physical products and applications into digital products and applications. But that it is above all about the data that is generated in the process. In this process, traditional companies are disappearing - and new companies are emerging. In the same way, professions are changing. Even doctors may be replaced by digital technologies. The presenter introduces the new power of customers and the need for customer centricity as another significant change. Through transfer tasks, participants are encouraged to examine their own professional environment and company for digital challenges and potential.

In this e⁠-⁠learning, the participants receive the basic knowledge about agile project management. At first, agile project management is compared to the classical "waterfall" project management. The essential differences are clearly illustrated with the help of explanatory films. The participants learn important basic concepts of agile project management such as the iterative and incremental approach. Further focal points are the topics "Agile values" and "Agile principles". The participants are asked to classify their currently predominant way of working on the basis of the agile values and principles and to question them if necessary. The course concludes with an overview of the basic process of an agile project.

Negotiations do not always follow the same pattern. There are negotiating partners* who can make life difficult for you and can present you with real challenges in a negotiation. In this e⁠-⁠training you will learn the most important tools to keep the upper hand even in difficult negotiations. How do you deal with conflicting interests? How do you manage to get a stalled negotiation going again? How do you confidently defend yourself against attacks and not be distracted from your negotiation goal? E⁠-⁠training provides well-founded answers to these questions. It shows you how to achieve successful results even in complex negotiations through efficient preparation.

Needs analysis forms the basis for every sales talk. In order to determine the demand, knowledge of the different questioning techniques is important. This is exactly where this online training comes in. The focus is on the PPF method. It is easy to learn and very effective. After asking questions about the present, the salesperson asks the customer questions about the past, and then uses future questions to further specify the need.

It is obvious that experts simply tell their listeners what they know. But a lecture is only one of many ways to effectively pass on knowledge - and by far not always the best. In this standard e⁠-⁠learning, users therefore learn about and apply many methods beyond the classic lecture. The methods are adapted to the respective phases of the classroom training.

"Agility" is the answer to ever shorter-term planning processes and ever faster change. "Leadership" must also be rethought in this context. This e⁠-⁠training therefore puts the classic leadership tools to the test. It is divided into the areas of mindset (understanding of leadership), skillset (leadership competencies) and toolset (leadership tools). For all three areas, we will examine how thinking and the respective methods and tools must change in order to continue to meet the requirements of successful leadership.

The focus is on video lectures and a workbook. In the video lectures a professional presenter leads through the topic. He interprets the film scenes and uses explanatory films to show the creation and effect of different mindsets. Transfer tasks help the participants to reflect on their own mindset. The workbook serves to systematically develop new perspectives and can be used for self-organized learning as well as for work in learning groups.

The value does not depend on the product, but on the user. Because knowledge of the buying motive is fundamental to the value argumentation, this e⁠-⁠learning presents the four most important buying intentions - safety, recognition, profit and convenience - their recognition and appropriate response. Building on this, the participants learn the five-step technique of value argumentation. Realistic examples show what an individual value argumentation can look like.

Participants undergo a "crash course in didactics" and receive an overview of the three major models: behaviorism, cognitivism, and constructivism. Also included in this standard e⁠-⁠learning: the MASTER model as a planning and structuring model for seminars. Users are also made aware of the various roles and tasks they face as "trainers".

Effective and efficient work brings the highest possible return with the relatively low investment. This is very important for customer acquisition. After all, it is important to find out exactly the right ones among the thousands of possible customers and to make the best possible initial contact. Research tools help the participants to assess customer potential and to address them in a targeted manner. There are also effective methods for identifying potential customers. This is precisely where this online training comes in: participants learn how to prepare precisely for future customers using the "elevator pitch" method.

Successful negotiations are not based on luck, but on learned skills. This e⁠-⁠training introduces the most important tools needed to conduct successful negotiations. How to strengthen the match basis and to enter a negotiation well prepared? How do you know when to continue a negotiation or when to stop? How do you unerringly present your offer to your negotiating partner and argue the benefits of your product? The e⁠-⁠training provides sound answers to these questions. It shows you how you can successfully conclude your next negotiation through efficient preparation and targeted benefit argumentation. 

Many salespeople are excellent advisors, but often find it difficult to close the deal. This online training enables sales staff to expand their sales competence with the closing question. By means of realistic game scenes they experience how the purchase can be systematically completed. They also learn how to break off a sales process when the customer definitely does not want to buy.

More and more sales negotiations are being conducted online. This has many advantages, but also creates challenges. This e⁠-⁠training course, designed for experienced sales managers and sales professionals, deals specifically with the characteristic features of online negotiations. How can you succeed in building good relationships with your negotiating partners? How do you utilize the most constructive communication possible in online negotiations? And how do you resolve difficult situations? This e⁠-⁠training course provides answers to these questions and shows you how you can use professional online negotiations to intelligently and profitably expand your repertoire as a negotiation expert.

No!" - does not always mean no. Objections do not mean disinterest on the part of the customer, but quite the opposite, potential attention. In order to be able to recognize, decode and, in the best case, crack objections from the other party, this course presents the ten most frequent objection codes and how to react to them. The acknowledgement method, which consists of four stages - the acknowledgement phase, question phase, argumentation phase, and activation phase - has proven particularly effective here. The participants learn how to use this method safely.