Making Initial Contact


Efficiency brings the highest possible return with relatively low investment. This is very important for customer acquisition as it is crucial to find exactly the right customers amongst thousands of potentials and to make the best possible initial contact. Research tools help users assess customer potential and then target those customers. This course also covers preparing the perfect Elevator Pitch.

What is a macrolearning?

Comprehensive soft skills training for in-depth personal development. Macrolearning is a classic elearning course with a completion time of approximately 50 minutes. As a particularly intensive formof digital development, macrolearning promotes soft skills and sharpens personal profiles. For aholistic learning journey, PINKTUM Macrolearnings can also be combined with suitable compactMicrolearnings.


Target group

  • Salespeople

  • Field Sales Representatives

  • Sales Staff

  • Inside Sales

  • Key Account Managers

Learning objectives

  • Recognizing and using opportunities to make contact with potential customers

  • Systematically expanding your customer network

  • Quickly identifying potential customers

  • Using research tools

  • Working effectively and efficiently thanks to good preparation

  • Using the elevator pitch as a method for customer acquisition

  • Mastering the basic rules for the right appearance and behavior in front of customers


Entrepreneurial thinking
Representing the company
Making initial contact
Informing others
Giving convincing presentations

Authoring tool



Animated illustrative videos
Enacted scenes
Transfer tasks
Key messages
Knowledge Check
Interactive elements
Moderated video lectures
These macrolearnings may also interest you
Bedarf ermitteln
macrolearningIdentifying Needs
Strategisches Verkaufen – Beziehungs­­gestaltung
macrolearningStrategic Sales—Building Relationships
Kundenorientierte Kommunikation am Telefon
macrolearningCustomer-Oriented Communication on the Phone
New e-trainings at PINKTUM
Lernen fördern – Eine Lernkultur im Team etablieren
macrolearningPromoting learning - establishing a learning culture in the team
Mental Health: Achtsam handeln im Arbeitsalltag
macrolearningMental Health: Being Mindful in Your Daily Work Routine
Probleme lösen – Von der Analyse bis zur Umsetzung
macrolearningEffective Problem-Solving—Strategies for Identifying and Solving Issues