Strategic Sales—Basics of Strategic Sales


Today, salespeople need to know more than just their product or service. They require extensive knowledge past simple customer and competitor information, or being able to conduct a sales conversation. Above all, salespersons must approach their key customers strategically and be able to build a relationship with them. This e⁠-⁠training course covers why a strategic approach is more important today than ever. You will learn what strategic sales is all about. Additionally, you will discover which situations and which customers strategic sales skills make sense for, and finally what mindset and skills are required for this.

What is a macrolearning?

Comprehensive soft skills training for in-depth personal development. Macrolearning is a classic elearning course with a completion time of approximately 50 minutes. As a particularly intensive form of digital development, macrolearning promotes soft skills and sharpens personal profiles. For a holistic learning journey, PINKTUM Macrolearnings can also be combined with suitable compact Microlearnings.


Target group

  • Salespersons who are responsible for the development of strategically important customers

  • salespersons who want to build a better relationship with their customers

  • salespersons who want to sell effectively and efficiently

Learning objectives

  • Understanding the importance and content of strategic sales

  • Being able to use strategic approaches in a meaningful way

  • Knowing and mastering basic competencies and personal skills for strategic sales


Focusing on customer satisfaction
Analyzing situations
Thinking strategically
Developing strategies
Entrepreneurial thinking

Authoring tool



Enacted scenes
Transfer tasks
Interactive elements
Moderated video lectures
Key messages
Animated illustrative videos
Knowledge Check
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