Identifying Needs

macrolearning
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Selling

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Total time 60 minutes

learning format

macrolearning

Needs analysis forms the basis for every sales talk. In order to determine the demand, knowledge of the different questioning techniques is important. This is exactly where this online training comes in. The focus is on the PPF method. It is easy to learn and very effective. After asking questions about the present, the salesperson asks the customer questions about the past, and then uses future questions to further specify the need.

What is a macrolearning?

Comprehensive soft skills training for in-depth personal development. Macrolearning is a classic elearning course with a completion time of approximately 50 minutes. As a particularly intensive formof digital development, macrolearning promotes soft skills and sharpens personal profiles. For aholistic learning journey, PINKTUM Macrolearnings can also be combined with suitable compactMicrolearnings.

Teaser

Target group

  • sales staff, inside sales

  • Salespeople

  • field sales representatives

  • key account managers

Learning objectives

  • Learning how important identifying needs is for the sales process

  • Determining customer needs in a targeted manner

  • Categorizing questions and learning how to use them to determine requirements

  • Identifying requirements that are individually tailored to a specific practice

  • Understanding customer needs through active listening

Competencies

Identifying needs
Providing clarity
Analyzing situations
Showing caution
Focusing on customer satisfaction

Authoring tool

Rise

Methods

Animated illustrative videos
Enacted scenes
Transfer tasks
Key messages
Knowledge Check
Interactive elements
Moderated video lectures
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