This training provides an overview of common agile techniques. It should serve as a basis for the participants to decide whether and how these techniques can be integrated into their personal daily work. The focus is not on explaining the entire agile methodology, but rather on what you can pick out and implement relatively easily—even in non-agile work. The learning focus is on the application of agile techniques and tips for implementing them. The three themes are: collaboration, communication and time management. 

Agile Tool-Box für den Arbeitsalltag

Agile Toolbox for Everyday Work

Today, salespeople need to know more than just their product or service: they require knowledge beyond just their competitors and customers or to be able to conduct a proper sales conversation. Above all, salespersons must approach their key customers strategically and build a strategic customer relationship with them. This e⁠-⁠training course covers why a strategic approach is more important today than ever. You will learn what strategic sales is all about. In addition, you will discover in which situations and with which customers strategic sales makes sense and finally what mindset and which skills are required for this.

Strategisches Verkaufen – Grundlagen des strategischen Vertriebs

Strategic Sales—Basics of Strategic Sales

Both talent and the right gut feeling are integral in operational sales. On a strategic level, however, it still requires a targeted approach with a system. During this e⁠-⁠learning course, you will learn what key account management is and which steps it involves. You will learn how to identify your key customers and which methods you can use to find out what makes them and their stakeholders tick. The e⁠-⁠training course also discusses answers to the following questions: What options are there for working with my key accounts? And which strategy is the right one? In this way, you will learn how to optimally develop your most valuable customers and achieve more revenue and profit in a partnership that suits both your company and the customer.

Strategisches Verkaufen – Die strategische Kundenentwicklung

Strategic Sales—Strategic Customer Development

In the e⁠-⁠training "Understanding Digitalization" presenter Christina takes participants on a journey into the digital world. She shows that digitization is not just about converting physical products and applications into digital products and applications. But that it is above all about the data that is generated in the process. In this process, traditional companies are disappearing - and new companies are emerging. In the same way, professions are changing. Even doctors may be replaced by digital technologies. The presenter introduces the new power of customers and the need for customer centricity as another significant change. Through transfer tasks, participants are encouraged to examine their own professional environment and company for digital challenges and potential.

Digitalisierung verstehen – Was der digitale Wandel für Unternehmen und im Job bedeutet

understanding-digitalization

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Agility & Innovation

Understanding Digitalization

The e⁠-⁠training was developed by design thinking practitioners. At the center is a real-life, anonymized project. It shows how a manufacturer of garage doors developed new products and solutions using a design thinking process. In this way the participants get to know the so-called problem space and the solution space in a vivid way. They also learn the three steps that lead through the two spaces. The participants learn what prerequisites must be created in order to apply design thinking. And they will be enabled to carry out their own projects along the design thinking method. In a special chapter, the persona concept is also presented in the context of the practical example.

Design Thinking in der Praxis

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Design Thinking

The focus is on video lectures and a workbook. In the video lectures a professional presenter leads through the topic. He interprets the film scenes and uses explanatory films to show the creation and effect of different mindsets. Transfer tasks help the participants to reflect on their own mindset. The workbook serves to systematically develop new perspectives and can be used for self-organized learning as well as for work in learning groups.

Agiles Mindset entwickeln

developing-an-agile-mindset

Developing an Agile Mindset

Every company wants creative employees with lots of good ideas. "Be creative!"—has probably never spurred anyone on to imaginative high performance. But creativity can be encouraged and practiced. This e⁠-⁠learning introduces various methods and techniques for finding creative ideas —from classics such as brainstorming to stimulus image analysis. The focus of the training is in animated explanatory films. The video lectures introduce various creativity techniques and explain framework conditions that are necessary to successfully implement the methods. Specifically, the following techniques and methods will be covered: Brainstorming and Brainwriting, the 635 method, the Six Thinking Hats, the Walt Disney Method, and Stimulus Image Analysis. The e⁠-⁠learning contains valuable tips, concrete fields of application and "recipes" for a successful process. Transfer tasks help participants to integrate the methods and techniques into their everyday work. Learning questions after each module and a final test secure the learning results and confirm the achievement of the learning objectives.

Understanding Digitalization

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