Understanding Digitalization


"Understanding Digitalization" takes participants on a journey into the digital world, showing that digitalization is not just about converting physical products and applications into digital products and applications. Conversely, it is above all about the data that is generated in the process. As traditional companies disappear and new companies are emerge, professions are changing. Even doctors may be replaced by digital technologies. The presenter introduces the new power of customers and the need for customer centricity as another significant change. Finally, through transfer tasks, participants are encouraged to examine their own professional environment for digital challenges and potential to resolve.

What is a macrolearning?

Comprehensive soft skills training for in-depth personal development. Macrolearning is a classic elearning course with a completion time of approximately 50 minutes. As a particularly intensive form of digital development, macrolearning promotes soft skills and sharpens personal profiles. For a holistic learning journey, PINKTUM Macrolearnings can also be combined with suitable compact Microlearnings.


Target group

  • Employees who want to be primed for digitalization

  • teams analyzing their working environment with digitalization in mind

  • managers who are looking for new techniques, customers, and markets

Learning objectives

  • Recognizing the essential drivers of digitalization

  • Becoming familiar with the term VUCA and the associated diagnosis of time

  • Understanding the impact of digitalization on traditional business models

  • Recognizing that successes from the past are not automatically perpetuated

  • Understanding customer centricity as a consequence of digitalization


Encouraging innovation
Entrepreneurial thinking
Demonstrating openness
Analyzing situations
Showing caution
Being flexible

Authoring tool



Animated illustrative videos
Enacted scenes
Transfer tasks
Key messages
Knowledge Check
Interactive elements
Moderated video lectures
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