E⁠-⁠learning is the learning format of the present and the future. Nevertheless, it often falls short of its potential because many companies forget to focus on the learners and not on the content and the technology, especially when it comes to high-tech learning. So put your learners at the center; accompany and support them in their learning process. Create a learning culture where learning is valued and encouraged.
Join us to learn about the three most popular forms of e⁠-⁠learning. This way you can work out the best combination for you and your learners. Learn about the most important motivating factors for learning processes and how you can best translate these into your everyday work in your role as HR managers or executives in order to successfully implement e⁠-⁠learning in your company. 

E-Trainings erfolgreich im Unternehmen einsetzen

Successfully introducing e⁠-⁠training courses in a company

Employees experience different physical and mental stressors in their daily work. These include, for example, excessive demands, stress, monotony, lack of autonomy or also noise, shift work and prolonged screen time. These stressors can lead not only to reduced performance, but also to underlying health issues. In this e⁠-⁠training, participants learn how to deal constructively with these stressors in order to remain healthy in the long term.

Fit im Job – Gesund und achtsam arbeiten

Staying Fit and Active on the Job—Working Healthy and Mindful

"Sustainability" is probably one of the biggest buzzwords of the 21st century. People are becoming more and more aware of the need to live and act sustainably—not just consumers, but companies are also taking their impact on the world more and more seriously. Many companies are already committed to reducing CO2 emissions and using our resources responsibly. But what does sustainability actually mean? And how can we all contribute to a sustainable way of dealing with our planet, our economy and our fellow human beings? That's what this e⁠-⁠training course is all about.

Nachhaltigkeit im Unternehmen – sozial, ökonomisch und ökologisch arbeiten

Corporate Sustainability—Social, Economic and Environmental Responsibility

The value does not depend on the product, but on the user. Because knowledge of the buying motive is fundamental to the value argumentation, this e⁠-⁠learning presents the four most important buying intentions - safety, recognition, profit and convenience - their recognition and appropriate response. Building on this, the participants learn the five-step technique of value argumentation. Realistic examples show what an individual value argumentation can look like.

Nutzen argumentieren

demonstrating-value

selling

Selling

Demonstrating Value

Needs analysis forms the basis for every sales talk. In order to determine the demand, knowledge of the different questioning techniques is important. This is exactly where this online training comes in. The focus is on the PPF method. It is easy to learn and very effective. After asking questions about the present, the salesperson asks the customer questions about the past, and then uses future questions to further specify the need.

Bedarf ermitteln

identifying-needs

Identifying Needs

Today, salespeople need to know more than just their product or service: they require knowledge beyond just their competitors and customers or to be able to conduct a proper sales conversation. Above all, salespersons must approach their key customers strategically and build a strategic customer relationship with them. This e⁠-⁠training course covers why a strategic approach is more important today than ever. You will learn what strategic sales is all about. In addition, you will discover in which situations and with which customers strategic sales makes sense and finally what mindset and which skills are required for this.

Strategisches Verkaufen – Grundlagen des strategischen Vertriebs

strategic-salesbasics-of-strategic-sales

Strategic Sales—Basics of Strategic Sales

Phone calls are old-fashioned you say? On the contrary! Phone calls still play a central role in communicating with customers in sales and customer service. But how do you convincingly address clients on the phone? And how do you professionally conduct a telephone conversation? It takes practice. This e⁠-⁠training course covers how to use your voice skillfully, how to prepare for customer phone calls and how to navigate through phone conversations in a structured manner. You will also learn how to respond effectively to complaints along with tricks that will give your phone communication skills a competitive edge. This is how you build up a good rapport with your conversation partners!

Kundenorientierte Kommunikation am Telefon

customeroriented-communication-on-the-phone

Customer-Oriented Communication on the Phone

Sales professionals and aspiring sales employees can find suitable strategies for different sales requirements in the Sales & Services clusters. The contained learning paths train diverse competencies with which you can proactively and sustainably support your customers.

Acquiring and Retaining Customers

Sales & Service

Agility is one of the most important skills in the modern working world. The Agile Essentials topic cluster helps you to act agilely according to different requirements and consolidates valuable methods to develop a future-oriented mindset and apply it situationally.

Shaping the Future

Agile Essentials

The intricacies of communication are a daily challenge. The Communication & Collaboration topic cluster helps you to strengthen your personal communication skills. The learning paths deepen methods to promote team communication and to address different types of conflicts with solution-oriented strategies.

Moving forward as a team

Communication & Collaboration

From classic to digital skills, this topic cluster covers relevant competencies for a convincing appearance in the workplace. The learning paths awaken your talents to lead presentations and meetings, manage projects across on- or offline channels, and refine a deep understanding of complex digital issues.

Managing everyday work confidently and convincingly

Business Essentials

Leaders will find basic solution strategies for characteristic challenges in leadership positions in the Leadership Essentials topic cluster. The learning paths decode complex leadership topics with practical recommendations for action and support you in shaping your responsible role.

Leading and Developing Employees

Leadership Essentials

New Work, hybrid work, diversity and inclusion. The modern world of work continues to evolve rapidly through a variety of topics. The demands placed on managers are changing at the same pace. The learning paths from the New Leadership topic cluster show how to convince with attitude, help on the way to a future-oriented leadership mindset, and motivate towards a forward-thinking leadership position.

Expanding leadership competencies for the new world of work

New Leadership

Everyday training for your own soft skills. The learning paths in the Grow & Flow topic cluster support you in using needs-oriented work methods to structure your daily routine efficiently. The e-trainings promote self-competencies and encourage optimizing the personal performance curve and reduce stress levels.

Developing self-competencies for the new world of work

Grow & Flow

Comprehensive soft skills training for in-depth personal development. Macrolearning is a classic elearning course with a completion time of approximately 50 minutes. As a particularly intensive formof digital development, macrolearning promotes soft skills and sharpens personal profiles. For aholistic learning journey, PINKTUM Macrolearnings can also be combined with suitable compactMicrolearnings. 

It’s a skill booster for complex tasks. Challenge Microlearnings focus on solving everyday challengesby advancing knowledge and teaching relevant emotional soft skills. They are to the point and deficitoriented.

Know-how Microlearnings provide expertise on a specific topic in minutes. Focusing on your knowhow therefore provides solutions to your everyday issues. It’s a very efficient way to refresh one’sknowledge.

Ideal soft skill training for the hectic workday, even without in-depth prior knowledge. Microlearningis a compact e-learning course that takes only a few minutes to complete. The short learning unit isideal for quickly refreshing knowledge (Know-how) or solving professional challenges (Challenge). Amicrolearning can be combined with appropriate macrolearnings or used as a stand-alone learningproduct.

Demonstrating Value

Matching Microlearnings

Arguing Benefits with the Five Step Technique

My Customers Are Sidetracking Me with Unreasonable Discount Requests

I’m Not Advising My Customers Solution-Oriented Enough Yet

Master Certificates

What is a macrolearning?

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Methods

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