Making Initial Contact


Efficiency brings the highest possible return with relatively low investment. This is very important for customer acquisition as it is crucial to find exactly the right customers amongst thousands of potentials and to make the best possible initial contact. Research tools help users assess customer potential and then target those customers. This course also covers preparing the perfect Elevator Pitch.

What is a macrolearning?

Comprehensive soft skills training for in-depth personal development. Macrolearning is a classic elearning course with a completion time of approximately 50 minutes. As a particularly intensive form of digital development, macrolearning promotes soft skills and sharpens personal profiles. For a holistic learning journey, PINKTUM Macrolearnings can also be combined with suitable compact Microlearnings.


Target group

  • Salespeople

  • Field Sales Representatives

  • Sales Staff

  • Inside Sales

  • Key Account Managers

Learning objectives

  • Recognizing and using opportunities to make contact with potential customers

  • Systematically expanding your customer network

  • Quickly identifying potential customers

  • Using research tools

  • Working effectively and efficiently thanks to good preparation

  • Using the elevator pitch as a method for customer acquisition

  • Mastering the basic rules for the right appearance and behavior in front of customers


Entrepreneurial thinking
Representing the company
Making initial contact
Informing others
Giving convincing presentations

Authoring tool



Animated illustrative videos
Enacted scenes
Transfer tasks
Key messages
Knowledge Check
Interactive elements
Moderated video lectures
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