Master Certificates master-certificate-icon

With the PINKTUM Master Certificates, you sharpen your skills profile and are rewarded for consistent learning. Choose from different topic clusters for your personal development. Each cluster contains a selection of thematically appropriate e-trainings that you can flexibly compile as learning paths according to your needs. Once you successfully complete ten e-trainings from a topic cluster, you will earn a Master Certificate.
German-language learning paths for the PINKTUM Master Certificates can be completed in all subject clusters without restriction. We also offer the Master Certificates in English, French and Spanish. For these language versions, however, some e-trainings in the topic clusters will only be available at a later date.

Sales & Service

Sales professionals and aspiring sales employees can find suitable strategies for different sales requirements in the Sales & Services clusters. The contained learning paths train diverse competencies with which you can proactively and sustainably support your customers.
Schwierige Verhandlungen führen
macrolearningDifficult Negotiations
Difficult NegotiationsDifficult NegotiationsDifficult NegotiationsDifficult Negotiations
Negotiations do not always follow the same pattern. There are negotiating partners* who can make life difficult for you and can present you with real challenges in a negotiation. In this e⁠-⁠training you will learn the most important tools to keep the upper hand even in difficult negotiations. How do you deal with conflicting interests? How do you manage to get a stalled negotiation going again? How do you confidently defend yourself against attacks and not be distracted from your negotiation goal? E⁠-⁠training provides well-founded answers to these questions. It shows you how to achieve successful results even in complex negotiations through efficient preparation.
Bedarf ermitteln
macrolearningIdentifying Needs
Identifying NeedsIdentifying NeedsIdentifying NeedsIdentifying NeedsIdentifying Needs
Needs analysis forms the basis for every sales talk. In order to determine the demand, knowledge of the different questioning techniques is important. This is exactly where this online training comes in. The focus is on the PPF method. It is easy to learn and very effective. After asking questions about the present, the salesperson asks the customer questions about the past, and then uses future questions to further specify the need.
Einwände entkräften
macrolearningHandling objections
Handling objectionsHandling objectionsHandling objectionsHandling objectionsHandling objectionsHandling objections
No!" - does not always mean no. Objections do not mean disinterest on the part of the customer, but quite the opposite, potential attention. In order to be able to recognize, decode and, in the best case, crack objections from the other party, this course presents the ten most frequent objection codes and how to react to them. The acknowledgement method, which consists of four stages - the acknowledgement phase, question phase, argumentation phase, and activation phase - has proven particularly effective here. The participants learn how to use this method safely.
Nutzen argumentieren
macrolearningDemonstrating Value
Demonstrating ValueDemonstrating ValueDemonstrating ValueDemonstrating ValueDemonstrating ValueDemonstrating Value
The value does not depend on the product, but on the user. Because knowledge of the buying motive is fundamental to the value argumentation, this e⁠-⁠learning presents the four most important buying intentions - safety, recognition, profit and convenience - their recognition and appropriate response. Building on this, the participants learn the five-step technique of value argumentation. Realistic examples show what an individual value argumentation can look like.
Erstkontakt herstellen
macrolearningMaking Initial Contact
Making Initial ContactMaking Initial ContactMaking Initial ContactMaking Initial ContactMaking Initial Contact
Effective and efficient work brings the highest possible return with the relatively low investment. This is very important for customer acquisition. After all, it is important to find out exactly the right ones among the thousands of possible customers and to make the best possible initial contact. Research tools help the participants to assess customer potential and to address them in a targeted manner. There are also effective methods for identifying potential customers. This is precisely where this online training comes in: participants learn how to prepare precisely for future customers using the "elevator pitch" method.
Professionell verhandeln
macrolearningBasics of Negotiations
Basics of NegotiationsBasics of NegotiationsBasics of NegotiationsBasics of Negotiations
Successful negotiations are not based on luck, but on learned skills. This e⁠-⁠training introduces the most important tools needed to conduct successful negotiations. How to strengthen the match basis and to enter a negotiation well prepared? How do you know when to continue a negotiation or when to stop? How do you unerringly present your offer to your negotiating partner and argue the benefits of your product? The e⁠-⁠training provides sound answers to these questions. It shows you how you can successfully conclude your next negotiation through efficient preparation and targeted benefit argumentation. 
Abschlüsse erzielen
macrolearningClosing the sale
Closing the saleClosing the saleClosing the saleClosing the saleClosing the sale
Many salespeople are excellent advisors, but often find it difficult to close the deal. This online training enables sales staff to expand their sales competence with the closing question. By means of realistic game scenes they experience how the purchase can be systematically completed. They also learn how to break off a sales process when the customer definitely does not want to buy.
Online-Verhandlungen führen
macrolearningOnline Negotiations
Online NegotiationsOnline NegotiationsOnline NegotiationsOnline Negotiations
More and more sales negotiations are being conducted online. This has many advantages, but also creates challenges. This e⁠-⁠training course, designed for experienced sales managers and sales professionals, deals specifically with the characteristic features of online negotiations. How can you succeed in building good relationships with your negotiating partners? How do you utilize the most constructive communication possible in online negotiations? And how do you resolve difficult situations? This e⁠-⁠training course provides answers to these questions and shows you how you can use professional online negotiations to intelligently and profitably expand your repertoire as a negotiation expert.
Beziehung aufbauen im Verkauf
macrolearningBuilding relationships in sales
Building relationships in salesBuilding relationships in salesBuilding relationships in salesBuilding relationships in salesBuilding relationships in sales
When building relationships in sales, it is not so much numbers, data and facts that count, but rather personality and likeability. One of the most important methods to achieve this is small talk. Participants learn how to use small talk to build relationships effectively. In addition, this course shows how to use body language to respond specifically to body language signals from the other person.
Customer Centricity – Kund:innen verstehen, begeistern und binden
macrolearningCustomer Centricity – Understanding, inspiring and retaining customers
Customer Centricity – Understanding, inspiring and retaining customersCustomer Centricity – Understanding, inspiring and retaining customersCustomer Centricity – Understanding, inspiring and retaining customersCustomer Centricity – Understanding, inspiring and retaining customers
Have you recently been excited to buy something or try a new service? What was it that grabbed your attention? It could’ve been a lot of things, but typically, when you are really energized about a purchase, that means that the company that you’re about to give money to did a great job of making the customer the focal point of product development and service processes. In this e⁠-⁠training course, you will learn about customer focus and get tips on how to help customers get inspired to try out the latest products or services.