With the PINKTUM Master Certificates, you sharpen your skills profile and are rewarded for consistent learning. Choose from different topic clusters for your personal development. Each cluster contains a selection of thematically appropriate e-trainings that you can flexibly compile as learning paths according to your needs. Once you successfully complete ten e-trainings from a topic cluster, you will earn a Master Certificate.
German-language learning paths for the PINKTUM Master Certificates can be completed in all subject clusters without restriction. We also offer the Master Certificates in English, French and Spanish. For these language versions, however, some e-trainings in the topic clusters will only be available at a later date.
From classic to digital skills, this topic cluster covers relevant competencies for a convincing appearance in the workplace. The learning paths awaken your talents to lead presentations and meetings, manage projects across on- or offline channels, and refine a deep understanding of complex digital issues.
macrolearningBig Data—Understanding the World of Data
Big Data, Cloud, Artificial Intelligence (AI)—you've probably heard these terms before. But are you able to explain the meaning behind these trend words? Unless you're a data scientist or an AI developer, you may have a hard time understanding the world of data and related technologies. This is exactly where this e-training comes in: You will learn about important topics around Big Data, with no prior knowledge needed. It is not about how you can handle Big Data yourself—but a basic overview of what Big Data actually is, the opportunities and challenges associated with it and which methods and tools data experts use to create added value from Big Data.
In the e-training "Understanding Digitalization" presenter Christina takes participants on a journey into the digital world. She shows that digitization is not just about converting physical products and applications into digital products and applications. But that it is above all about the data that is generated in the process. In this process, traditional companies are disappearing - and new companies are emerging. In the same way, professions are changing. Even doctors may be replaced by digital technologies. The presenter introduces the new power of customers and the need for customer centricity as another significant change. Through transfer tasks, participants are encouraged to examine their own professional environment and company for digital challenges and potential.
macrolearningStorytelling within the Company
Stories convey information more clearly, effectively and emotionally than facts and figures. Storytelling is part of every company and can be used in many situations, be it in conversations within a team or in conversations with customers. The e-learning course explains what storytelling is and how it works. Videos, tips, mnemonics, instructions and overviews show how to build a good story. Questions, transfer tasks and a final knowledge check ensure that the learning objectives are achieved.
macrolearningLateral Leadership — Leading Effectively Without Being a Supervisor
More and more projects are being executed outside of traditional corporate hierarchies, by interdepartmental or even intercompany teams assembled based on competencies. In teams like these, there is often no disciplinary leader. Instead, the team has a lateral leader. That leader is then responsible for the project results but without being a superior in charge of the team. In this course, we will explain what exactly the special characteristics of lateral leadership are. We will use a practical example to show you how lateral leadership operates and what leadership tools are of special importance.
macrolearningModerating Online Meetings
For online meetings, almost all the rules that also apply to face-to-face meetings apply. But besides good preparation, structured execution and clear follow-up, other topics also play an important role. How do we deal with requests to speak? How can we also hold creative meetings online? How can we also establish social proximity and trust in online meetings? Regardless of the features of the respective online meeting tools and apps, this e-learning shows how online meetings can also be made productive.
Far too often, meetings are perceived as time wasters. Which is indicative of just how frequently meetings are badly organized and run. The fact is, meetings fulfill important purposes in everyday working life. They are a very good format for bringing everyone up to speed, they help to identify what's going wrong, and they can be used to generate new ideas. Without meetings, companies would miss out on critical communication that keeps them afloat in a competitive, ever-changing market. For this reason, the Moderating Meetings e-learning course will introduce participants to various meeting formats. Participants will learn how to foster a productive atmosphere as the moderator in a meeting, and they will acquire all of the necessary tools for dealing with a broad range of challenges—from long-winded ramblers to interrupters.
macrolearningOvercoming the Digital Information Overload
The ever-increasing use of digital communication tools has led to information overload in the workplace, which poses challenges for people every day. In this e-training course, you will learn how to control the flood of digital information by using personal information management skills. In addition, you will learn strategies for increasing your productivity, creativity, and ability to concentrate. Practical techniques and tricks will be introduced to demonstrate how to bring order to any overflowing inbox. Furthermore, the e-training course will teach you how to scrutinize your personal use of digital communication tools more closely, as well as showing you methods for handling such tools in a balanced and healthy way.
Do you sometimes have so many ideas for an upcoming task that you skip the planning for the task altogether and get started right away? Often, this “just do it” mentality is not a bad thing at all, sometimes it’s even the better way to get things done. In classic project management, however, it is exact the opposite. Here, planning is key to the success of the project! In this e-training course, you will therefore learn about the success factors of project planning in classic project management. You will learn which projects can be managed the classical way and how important it is to clearly allocate roles in order to make the project a success. Furthermore, the course highlights the project assignment as the most important planning document in classic project work. You will learn how to define milestones and thus give structure to project planning and the project phases. The e-training course content rounds off with tips for how to use the kick-off meeting to successfully move from planning to implementing the project.
Have you defined your project goals and analyzed the environment of your project in detail? Yes?—Excellent! Then you are ready to move from the planning phase into the implementation phase of your project. As a project manager, your main task is to steer the project along the best possible path towards the project goal. In this e-learning course, you will therefore learn how and with which methods you can successfully manage your project. You will deal with the management of project goals, stakeholders, risk as well as project reporting. Each of these are valuable instruments in project steering.
macrolearningPresenting – Basics of Professional Presentations
Being able to present confidently and convincingly is a key skill in more and more professions. This e-training focuses on the underlying techniques and methods that can be used to present content in an appealing and professional manner. Participants will learn how to structure their presentation logically, based on the objectives of the presentation and the audience's expectations. In addition, they will receive practical tips on how to avoid possible stumbling blocks in advance.
macrolearningPresenting – Convince with Confidence, Personality and Influence
Presenting is more than just reciting texts and showing graphics. A good presentation is personal, individual, motivating and engaging. In this e-training, participants learn methods to make their communication more direct, emotional and activating– both on a verbal and non-verbal level. Another focus of the training lies on practical ways to achieve a balanced, communicative mindset and to control stage fright from the outset.
macrolearningPresenting – How to be Convincing in Web Conferences
In today's working environment, it is becoming increasingly important to convey content attractively and convincingly, even in online settings. Online presentations offer a variety of ways to capture the audience's attention and increase the quality of the presentation. This e-training outlines the specifics of presenting online. There are tips for dealing with the technology. Furthermore, participants will learn which media and methods they can use and how.
macrolearningArguing and Persuading Using the Five-Sentence Method
Have you ever been lost for words in front of an assembled team, meaning that what you wanted to say just didn't come across the right way? Do you often lack the necessary persuasive power in important situations? If so, we need to change something about that! After all, situations in which we are required to use arguments to convince arise every day, both in a professional and private context. In this e-training course, you will learn how to use the five-sentence method to make your arguments simple and, above all, effective in five steps, or sometimes even in five sentences. You will also learn what makes a good argument, how to package it effectively, and how to select and apply an appropriate counter strategy for each type of counter-argument.
macrolearningHow to be Convincing – Online and in Person
When was the last time you were really convinced or even thrilled by someone’s appearance? Think about it for a moment: What exactly convinced you? Was it the content of the argument or also the person’s voice, speech or body language? Chances are, it was a good mix of all the above, because studies have shown that a convincing performance requires both content and personal persuasiveness. It will probably have been a good mix of everything, because according to studies, a convincing performance requires both content and personal persuasiveness! In this e-training you will learn how to use your voice, your language or even your body language and your interactive behavior and improve your personal persuasiveness. Let us convince you!