Customer Centricity—Understanding, Inspiring and Retaining Customers


Have you recently been excited to buy something or try a new service? What was it that grabbed your attention? It could’ve been a lot of things, but typically, when you're energized about a purchase, that means that the company you’re about to give money to did a great job of prioritizing the customer during the product or service's development. In this course, you will learn about customer focus and get tips on how to entice customers to try out the latest products or services.

What is a macrolearning?

Comprehensive soft skills training for in-depth personal development. Macrolearning is a classic elearning course with a completion time of approximately 50 minutes. As a particularly intensive formof digital development, macrolearning promotes soft skills and sharpens personal profiles. For aholistic learning journey, PINKTUM Macrolearnings can also be combined with suitable compactMicrolearnings.


Target group

  • Employees facing customer-centric issues

  • Employees who want to attract new customers and inspire their current ones

Learning objectives

  • Focusing on customer needs and wants

  • Contributing to customer centricity

  • Understanding customers and learning how to motivate them and earn their loyalty

  • Influencing the customer journey in a targeted and successful way

  • Turning complainers into loyal customers


Getting involved
Analyzing situations
Continuously optimizing
Working in a customer-oriented manner
Taking a goal-oriented approach
Taking on responsibility

Authoring tool



Animated illustrative videos
Enacted scenes
Transfer tasks
Key messages
Knowledge Check
Interactive elements
Moderated video lectures
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