Building relationships in sales


When building relationships in sales, it is not so much numbers, data and facts that count, but rather personality and likeability. One of the most important methods to achieve this is small talk. Participants learn how to use small talk to build relationships effectively. In addition, this course shows how to use body language to respond specifically to body language signals from the other person.

What is a macrolearning?

Comprehensive soft skills training for in-depth personal development. Macrolearning is a classic elearning course with a completion time of approximately 50 minutes. As a particularly intensive formof digital development, macrolearning promotes soft skills and sharpens personal profiles. For aholistic learning journey, PINKTUM Macrolearnings can also be combined with suitable compactMicrolearnings.


Target group

  • inside sales

  • key account managers

  • Salespeople

  • field sales representatives

  • sales staff

Learning objectives

  • Building relationships with other people in a targeted way

  • Using small talk to establish good contact with others

  • Recognizing non-verbal and verbal signals of approval and rejection

  • Controlling your own body language

  • Being responsive to other people


Showing caution
Focusing on customer satisfaction
Making yourself clear
Building relationships

Authoring tool



Animated illustrative videos
Enacted scenes
Transfer tasks
Key messages
Knowledge Check
Interactive elements
Moderated video lectures
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