Today, salespeople need to know more than just their product or service: they require knowledge beyond just their competitors and customers or to be able to conduct a proper sales conversation. Above all, salespersons must approach their key customers strategically and build a strategic customer relationship with them. This e⁠-⁠training course covers why a strategic approach is more important today than ever. You will learn what strategic sales is all about. In addition, you will discover in which situations and with which customers strategic sales makes sense and finally what mindset and which skills are required for this.

Strategisches Verkaufen – Grundlagen des strategischen Vertriebs

Strategic Sales—Basics of Strategic Sales

Both talent and the right gut feeling are integral in operational sales. On a strategic level, however, it still requires a targeted approach with a system. During this e⁠-⁠learning course, you will learn what key account management is and which steps it involves. You will learn how to identify your key customers and which methods you can use to find out what makes them and their stakeholders tick. The e⁠-⁠training course also discusses answers to the following questions: What options are there for working with my key accounts? And which strategy is the right one? In this way, you will learn how to optimally develop your most valuable customers and achieve more revenue and profit in a partnership that suits both your company and the customer.

Strategisches Verkaufen – Die strategische Kundenentwicklung

Strategic Sales—Strategic Customer Development

Customer care plays a major role in strategic sales. Customers who do not feel like they are being looked after are very likely to turn to the competition or not make (further) purchases from your company. But what exactly is good customer care? Why does it make sense to understand the motives of customers and to consider them during customer care? Why does individual marketing make sense and what individual marketing measures are there? How can you implement them effectively? How can you successfully leverage cross-selling to build relationships? These issues will be addressed in detail during this e⁠-⁠training course.

Strategisches Verkaufen – Beziehungs­­gestaltung

Strategic Sales—Building Relationships

Negotiations do not always follow the same pattern. There are negotiating partners* who can make life difficult for you and can present you with real challenges in a negotiation. In this e⁠-⁠training you will learn the most important tools to keep the upper hand even in difficult negotiations. How do you deal with conflicting interests? How do you manage to get a stalled negotiation going again? How do you confidently defend yourself against attacks and not be distracted from your negotiation goal? E⁠-⁠training provides well-founded answers to these questions. It shows you how to achieve successful results even in complex negotiations through efficient preparation.

Schwierige Verhandlungen führen

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Negotiating

Difficult Negotiations

The e⁠-⁠training was developed by design thinking practitioners. At the center is a real-life, anonymized project. It shows how a manufacturer of garage doors developed new products and solutions using a design thinking process. In this way the participants get to know the so-called problem space and the solution space in a vivid way. They also learn the three steps that lead through the two spaces. The participants learn what prerequisites must be created in order to apply design thinking. And they will be enabled to carry out their own projects along the design thinking method. In a special chapter, the persona concept is also presented in the context of the practical example.

Design Thinking in der Praxis

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Agility & Innovation

Design Thinking

Do you sometimes have so many ideas for an upcoming task that you skip the planning for the task altogether and get started right away? Often, this “just do it” mentality is not a bad thing at all, sometimes it’s even the better way to get things done. In classic project management, however, it is exact the opposite. Here, planning is key to the success of the project! In this e⁠-⁠training course, you will therefore learn about the success factors of project planning in classic project management. You will learn which projects can be managed the classical way and how important it is to clearly allocate roles in order to make the project a success. Furthermore, the course highlights the project assignment as the most important planning document in classic project work. You will learn how to define milestones and thus give structure to project planning and the project phases. The e⁠-⁠training course content rounds off with tips for how to use the kick-off meeting to successfully move from planning to implementing the project.

Klassisches Projekt­management – Projekte erfolgreich planen

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Project management

Classic Project Management – Planning Projects Successfully

Have you defined your project goals and analyzed the environment of your project in detail? Yes?—Excellent! Then you are ready to move from the planning phase into the implementation phase of your project. As a project manager, your main task is to steer the project along the best possible path towards the project goal. In this e⁠-⁠learning course, you will therefore learn how and with which methods you can successfully manage your project. You will deal with the management of project goals, stakeholders, risk as well as project reporting. Each of these are valuable instruments in project steering. 

Klassisches Projektmanagement – Projekte erfolgreich steuern

Difficult Negotiations

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