Building relationships in sales

Beziehung aufbauen im Verkauf
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Total time 60 minutes

When building relationships in sales, it is not so much numbers, data and facts that count, but rather personality and likeability. One of the most important methods to achieve this is small talk. Participants learn how to use small talk to build relationships effectively. In addition, this course shows how to use body language to respond specifically to body language signals from the other person.


Target group

  • Salespeople

  • field sales representatives

  • sales staff

  • inside sales

  • key account managers

Learning objectives

  • Building relationships with other people in a targeted way

  • Using small talk to establish good contact with others

  • Recognizing non-verbal and verbal signals of approval and rejection

  • Controlling your own body language

  • Being responsive to other people


Showing caution
Focusing on customer satisfaction
Making yourself clear
Building relationships

Authoring tool



Animated illustrative videos
Enacted scenes
Transfer tasks
Key messages
Knowledge Check
Interactive elements
Moderated video lectures
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