Today, salespeople need to know more than just their product or service: they require knowledge beyond just their competitors and customers or to be able to conduct a proper sales conversation. Above all, salespersons must approach their key customers strategically and build a strategic customer relationship with them. This e⁠-⁠training course covers why a strategic approach is more important today than ever. You will learn what strategic sales is all about. In addition, you will discover in which situations and with which customers strategic sales makes sense and finally what mindset and which skills are required for this.

Strategisches Verkaufen – Grundlagen des strategischen Vertriebs

Strategic Sales—Basics of Strategic Sales

Both talent and the right gut feeling are integral in operational sales. On a strategic level, however, it still requires a targeted approach with a system. During this e⁠-⁠learning course, you will learn what key account management is and which steps it involves. You will learn how to identify your key customers and which methods you can use to find out what makes them and their stakeholders tick. The e⁠-⁠training course also discusses answers to the following questions: What options are there for working with my key accounts? And which strategy is the right one? In this way, you will learn how to optimally develop your most valuable customers and achieve more revenue and profit in a partnership that suits both your company and the customer.

Strategisches Verkaufen – Die strategische Kundenentwicklung

Strategic Sales—Strategic Customer Development

Customer care plays a major role in strategic sales. Customers who do not feel like they are being looked after are very likely to turn to the competition or not make (further) purchases from your company. But what exactly is good customer care? Why does it make sense to understand the motives of customers and to consider them during customer care? Why does individual marketing make sense and what individual marketing measures are there? How can you implement them effectively? How can you successfully leverage cross-selling to build relationships? These issues will be addressed in detail during this e⁠-⁠training course.

Strategisches Verkaufen – Beziehungs­­gestaltung

Strategic Sales—Building Relationships

For online meetings, almost all the rules that also apply to face-to-face meetings apply. But besides good preparation, structured execution and clear follow-up, other topics also play an important role. How do we deal with requests to speak? How can we also hold creative meetings online? How can we also establish social proximity and trust in online meetings? Regardless of the features of the respective online meeting tools and apps, this e⁠-⁠learning shows how online meetings can also be made productive.

Online-Meetings moderieren

moderating-online-meetings

moderating-and-presentation

Moderating & Presentation

Moderating Online Meetings

In today's working environment, it is becoming increasingly important to convey content attractively and convincingly, even in online settings. Online presentations offer a variety of ways to capture the audience's attention and increase the quality of the presentation. This e⁠-⁠training outlines the specifics of presenting online. There are tips for dealing with the technology. Furthermore, participants will learn which media and methods they can use and how.

Präsentieren – Überzeugend auftreten im virtuellen Raum

presenting-how-to-be-convincing-in-web-conferences

Presenting – How to be Convincing in Web Conferences

Being able to present confidently and convincingly is a key skill in more and more professions. This e⁠-⁠training focuses on the underlying techniques and methods that can be used to present content in an appealing and professional manner. Participants will learn how to structure their presentation logically, based on the objectives of the presentation and the audience's expectations. In addition, they will receive practical tips on how to avoid possible stumbling blocks in advance.

Präsentieren – Die Grundlagen

presenting-basics-of-professional-presentations

Presenting – Basics of Professional Presentations

Far too often, meetings are perceived as time wasters. Which is indicative of just how frequently meetings are badly organized and run. The fact is, meetings fulfill important purposes in everyday working life. They are a very good format for bringing everyone up to speed, they help to identify what's going wrong, and they can be used to generate new ideas. Without meetings, companies would miss out on critical communication that keeps them afloat in a competitive, ever-changing market. For this reason, the Moderating Meetings e⁠-⁠learning course will introduce participants to various meeting formats. Participants will learn how to foster a productive atmosphere as the moderator in a meeting, and they will acquire all of the necessary tools for dealing with a broad range of challenges—from long-winded ramblers to interrupters.

Moderating Online Meetings

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