Storytelling within the Company

macrolearning

Stories convey information more clearly, effectively and emotionally than facts and figures. Storytelling is part of every company and can be used in many situations, be it in conversations within a team or in conversations with customers. The e⁠-⁠learning course explains what storytelling is and how it works. Videos, tips, mnemonics, instructions and overviews show how to build a good story. Questions, transfer tasks and a final knowledge check ensure that the learning objectives are achieved.

What is a macrolearning?

Comprehensive soft skills training for in-depth personal development. Macrolearning is a classic elearning course with a completion time of approximately 50 minutes. As a particularly intensive form of digital development, macrolearning promotes soft skills and sharpens personal profiles. For a holistic learning journey, PINKTUM Macrolearnings can also be combined with suitable compact Microlearnings.

Teaser

Target group

  • For all managers, team leaders, members of development teams, and product owners who want to motivate their team members and get buy-in for specific ideas

  • account managers and sales managers who want get their ideas across to their audiences better and be genuinely convincing

Learning objectives

  • Understanding the advantages of stories in comparison to facts

  • Perceiving the usefulness of storytelling in almost every area of work

  • Using storytelling in the leadership of employees and teams

  • Finding "stories" for your own company

  • Realizing the fundamental principles behind every story

  • Applying the five steps to create suspense in a great story

Competencies

Analyzing situations
Working within a network
Informing others
Giving convincing presentations

Authoring tool

Rise

Methods

Animated illustrative videos
Enacted scenes
Transfer tasks
Key messages
Knowledge Check
Interactive elements
Moderated video lectures
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