Storytelling within the Company

Storytelling im Unternehmen
flag of deflag of enflag of es
cultural fair logo

Cultural fit

accessibility logo

Without barrier

subcategory logo



Total time 80 minutes

Stories convey information more clearly, effectively and emotionally than facts and figures. Storytelling is part of every company and can be used in many situations, be it in conversations within a team or in conversations with customers. The e⁠-⁠learning course explains what storytelling is and how it works. Videos, tips, mnemonics, instructions and overviews show how to build a good story. Questions, transfer tasks and a final knowledge check ensure that the learning objectives are achieved.


Target group

  • For all managers, team leaders, members of development teams, and product owners who want to motivate their team members and get buy-in for specific ideas

  • Account managers and sales managers who want get their ideas across to their audiences better and be genuinely convincing.

Learning objectives

  • Understanding the advantages of stories in comparison to facts

  • Perceiving the usefulness of storytelling in almost every area of work

  • Using storytelling in the leadership of employees and teams

  • Finding "stories" for your own company

  • Realizing the fundamental principles behind every story

  • Applying the five steps to create suspense in a great story


Analyzing situations
Working within a network
Informing others
Giving convincing presentations

Authoring tool



Animated illustrative videos
Enacted scenes
Transfer tasks
Key messages
Knowledge Check
Interactive elements
Moderated video lectures
These e-trainings may also interest you
Argumentieren und überzeugen
macrolearningJustification and Persuasion Techniques
So funktioniert Kommunikation nach Paul Watzlawick
macrolearningHow Communication Works
Grundlagen der Kommunikation nach Schulz von Thun
macrolearningBasics of Communication
New e-trainings at PINKTUM
Lean Management für Fortgeschrittene
macrolearningLean Management Advanced Course
Lean Management – Die Grundlagen
macrolearningThe Basics of Lean Management
Big Data – Die Welt der Daten verstehen
macrolearningBig Data—Understanding the World of Data