Transformational leadership - inspiring employees to act in a customer-oriented way

Transformationale Führung – Mitarbeitende für kundenorientiertes Handeln begeistern
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Cultural Fit

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Leadership styles and roles


Total time 60 minutes

This e⁠-⁠training describes four components of the modern leadership style of transformational leadership. Participants learn how to motivate their employees and how to support and promote them individually. In addition, they receive numerous tips for a transformational leadership style.


Target group

  • Managers in the distribution of insurance products

Learning objectives

  • Know the differences between the transactional and transformational leadership style

  • Being able to inspire employees through visions

  • Inspire employees to think of new concepts and solutions in order to be able to offer innovative, quality customer advice in the long term.

  • Supporting employees individually in their customer-oriented actions and acting as a role model through a charismatic appearance

  • Being able to implement the transformational leadership style in one's own daily work routine


Analyzing situations
Showing resilience
Managing stress
Being self-critical
Accepting responsibility
Getting a grip

Authoring tool



Animated illustrative videos
Enacted scenes
Transfer tasks
Key messages
Knowledge Check
Interactive elements
Moderated video lectures
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