The manager as coach - encouraging employees to act in a customer-oriented way

Die Führungskraft als Coach – Mitarbeitende im kundenorientierten Handeln fördern
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Cultural Fit

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Leadership styles and roles


Total time 50 minutes

The e⁠-⁠training describes which advantages coaching by the manager can have and which basic conditions are necessary for professional coaching. The fields of application of the coaching approach in everyday work are also presented. In addition, the participants are given various communication methods for a successful coaching conversation and learn how to structure coaching with the help of the GROW model.


Target group

  • Managers in the distribution of insurance products

Learning objectives

  • Know the differences between classic leading and coaching

  • Be aware of the benefits of coaching Know the basic requirements for effective coaching so that the collaboration is profitable and in the interest of the clientele

  • Know in which situations managers can use the coaching approach to accompany the performance and development of their employees.

  • Build core coaching skills that can be used to promote the client-centred actions of staff.

  • Structuring coaching conversations with the established GROW model


Entrusting responsibility
Coaching employees
Supporting employees
Demonstrating confidence
Managing teams
Showing caution
Giving feedback

Authoring tool



Animated illustrative videos
Enacted scenes
Transfer tasks
Key messages
Knowledge Check
Interactive elements
Moderated video lectures
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