Giving feedback - encouraging employees to act in a customer-oriented way

Feedback geben – Mitarbeitende im kundenorientierten Handeln fördern
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Cultural Fit

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Basics of leadership


Total time 60 minutes

The e⁠-⁠training deals with how managers can give profitable feedback. To this end, the participants first learn how to better distinguish between the self-image and the image of others with the help of the Johari window. They then receive advice on how to give both positive and critical feedback in an adequate and appreciative manner.


Target group

  • Managers in the distribution of insurance products

Learning objectives

  • Know the difference between self-image and the image of others

  • Understand feedback as an important management tool to reinforce and promote customer-oriented behaviour and actions of employees.

  • Use positive feedback to develop staff and the team

  • Prepare and constructively apply critical feedback


Acting fairly and with integrity
Supporting employees
Motivating employees
Assessing performance
Giving feedback

Authoring tool



Animated illustrative videos
Enacted scenes
Transfer tasks
Key messages
Knowledge Check
Interactive elements
Moderated video lectures
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