Thinking and acting in the best interest of the company isn’t just important for the C⁠-⁠suite. Everyone benefits when their values and goals align with those of the organization. This e⁠-⁠training course explains how to do that, and how to take responsibility and make decisions. It offers tools for self-reflection on roles and expectations, discusses the process of responsible decision-making, and explores how the right mindset can help you learn from mistakes to grow both personally and professionally.

Im Unternehmenssinne denken: Verantwortung übernehmen, Entscheidungen treffen

Adopt a Company-First Mindset: Own Your Actions and Make Decisions

Good employees are hard to find—and even harder to retain. A structured onboarding process communicates to new employees from the very beginning that they are welcomed and valued. It helps them quickly familiarize themselves with their tasks, processes, and the company. This has a long-term impact on their motivation and commitment to their organization. This training guides you in shaping the three phases of onboarding, from the moment the contract is signed to the end of the probationary period. It focuses on clearly outlining expectations, responsibilities, and processes. Key areas include advancing professional expertise, fostering team connections, and communicating the company culture at multiple levels.

Onboarding: Strategien für gelungenes Einarbeiten

Seamless Onboarding: Proven Tactics for a Successful Start

Not all leadership is the same. There are numerous models that explain which leadership would be ideal for which personality type and for which result. This e⁠-⁠training course looks at these different development models, but then focuses on a type of leadership that is geared towards the level of development of the respective employee. This is because employees need a different type of leadership depending on their skills and individual motivation. It shows ways in which the individual motivation level can be determined. It also looks at the assessment of employees‘ skills. Finally, suitable forms of leadership are presented for the different forms of motivation and competence.

Führen nach Entwicklungsstand: Mitarbeitende optimal unterstützen

Leading by Skill Level: Giving Employees the Best Possible Support

A strategic approach to insurance sales has several advantages. In this way, key customers can be developed according to their needs and the effectiveness of customer care can be increased. The e⁠-⁠training explains for which sales models strategic sales is particularly useful and which competences are necessary to serve customers strategically in the insurance industry.  

Strategischer Vertrieb in der Versicherungswirtschaft – Kundinnen und Kunden strategisch betreuen 

strategic-sales-in-the-insurance-industry-looking-after-customers-strategically

selling

Selling

Strategic sales in the insurance industry - looking after customers strategically

In order to be able to advise customers effectively, it is important to be able to decipher customer objections. This e⁠-⁠training therefore teaches how customer objections can be rebutted in a needs-oriented manner using the receipt method. It also explains how exactly the receipt method can be used in customer counselling.

Einwände von Versicherungskundinnen und -kunden mit bedarfsgerechten Lösungen entkräften

countering-objections-from-insurance-customers-with-solutions-tailored-to-their-needs

Countering objections from insurance customers with solutions tailored to their needs

There are a number of challenges to overcome when dealing with customers on the phone. The e⁠-⁠training explains how to use one's own voice professionally on the phone, how to prepare customer phone calls in the best possible way and which techniques are particularly important for customer-oriented telephone conversations. There are also tips for dealing with complaints and for convincing rhetoric in telephone conversations with customers.

Effektiv mit Versicherungskundinnen und -kunden telefonieren 

making-effective-phone-calls-to-insurance-customers

Making effective phone calls to insurance customers

Key account management is the strategic, needs-based support and development of key customers. This e⁠-⁠training provides a lot of know-how about successful key account management in the insurance industry - among other things, how the key account management process works, how one's own key account customers and important stakeholders on the customer side can be identified and analysed, and what different strategic development options are available for the key accounts.  

This course is part of the three-part series "Strategic Sales in the Insurance Industry". However, the courses do not build on each other and therefore do not presuppose any prior knowledge.

Strategischer Vertrieb in der Versicherungswirtschaft – Schlüsselkunden bedarfsgerecht entwickeln 

strategic-sales-in-the-insurance-industry-developing-key-customers-in-line-with-demand

Strategic sales in the insurance industry - developing key customers in line with demand

Sales professionals and aspiring sales employees can find suitable strategies for different sales requirements in the Sales & Services clusters. The contained learning paths train diverse competencies with which you can proactively and sustainably support your customers.

Acquiring and Retaining Customers

Sales & Service

Agility is one of the most important skills in the modern working world. The Agile Essentials topic cluster helps you to act agilely according to different requirements and consolidates valuable methods to develop a future-oriented mindset and apply it situationally.

Shaping the Future

Agile Essentials

The intricacies of communication are a daily challenge. The Communication & Collaboration topic cluster helps you to strengthen your personal communication skills. The learning paths deepen methods to promote team communication and to address different types of conflicts with solution-oriented strategies.

Moving forward as a team

Communication & Collaboration

From classic to digital skills, this topic cluster covers relevant competencies for a convincing appearance in the workplace. The learning paths awaken your talents to lead presentations and meetings, manage projects across on- or offline channels, and refine a deep understanding of complex digital issues.

Managing everyday work confidently and convincingly

Business Essentials

Leaders will find basic solution strategies for characteristic challenges in leadership positions in the Leadership Essentials topic cluster. The learning paths decode complex leadership topics with practical recommendations for action and support you in shaping your responsible role.

Leading and Developing Employees

Leadership Essentials

New Work, hybrid work, diversity and inclusion. The modern world of work continues to evolve rapidly through a variety of topics. The demands placed on managers are changing at the same pace. The learning paths from the New Leadership topic cluster show how to convince with attitude, help on the way to a future-oriented leadership mindset, and motivate towards a forward-thinking leadership position.

Expanding leadership competencies for the new world of work

New Leadership

Everyday training for your own soft skills. The learning paths in the Grow & Flow topic cluster support you in using needs-oriented work methods to structure your daily routine efficiently. The e-trainings promote self-competencies and encourage optimizing the personal performance curve and reduce stress levels.

Developing self-competencies for the new world of work

Grow & Flow

Comprehensive soft skills training for in-depth personal development. Macrolearning is a classic elearning course with a completion time of approximately 50 minutes. As a particularly intensive form of digital development, macrolearning promotes soft skills and sharpens personal profiles. For a holistic learning journey, PINKTUM Macrolearnings can also be combined with suitable compact Microlearnings. 

It’s a skill booster for complex tasks. Challenge Microlearnings focus on solving everyday challenges by advancing knowledge and teaching relevant emotional soft skills. They are to the point and deficitoriented.

Know-how Microlearnings provide expertise on a specific topic in minutes. Focusing on your knowhow therefore provides solutions to your everyday issues. It’s a very efficient way to refresh one’s knowledge.

Ideal soft skill training for the hectic workday, even without in-depth prior knowledge. Microlearning is a compact e-learning course that takes only a few minutes to complete. The short learning unit is ideal for quickly refreshing knowledge (Know-how) or solving professional challenges (Challenge). A microlearning can be combined with appropriate macrolearnings or used as a stand-alone learning product.

Strategic sales in the insurance industry - looking after customers strategically

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