Successfully introducing e⁠-⁠training courses in a company


E⁠-⁠learning is the learning format of the present and the future. Nevertheless, it often falls short of its potential because many companies forget to focus on the learners and not on the content and the technology, especially when it comes to high-tech learning. So put your learners at the center; accompany and support them in their learning process. Create a learning culture where learning is valued and encouraged. Join us to learn about the three most popular forms of e⁠-⁠learning. This way you can work out the best combination for you and your learners. Learn about the most important motivating factors for learning processes and how you can best translate these into your everyday work in your role as HR managers or executives in order to successfully implement e⁠-⁠learning in your company.

What is a macrolearning?

Comprehensive soft skills training for in-depth personal development. Macrolearning is a classic elearning course with a completion time of approximately 50 minutes. As a particularly intensive formof digital development, macrolearning promotes soft skills and sharpens personal profiles. For aholistic learning journey, PINKTUM Macrolearnings can also be combined with suitable compactMicrolearnings.


Target group

  • Personnel developers, HR managers and executives who want to successfully implement e⁠-⁠learning in their company or in their teams.

Learning objectives

  • Recognize that e⁠-⁠learning is a process in which employees need support and guidance.

  • Recognize the importance of and establish a good learning culture for learning success.

  • Use different learning methods in an individually targeted manner.

  • Actively work with the motivational factors of the ARCS-V model to motivate employees in their learning process.

  • Motivate for e⁠-⁠learning through targeted preparatory, accompanying and follow-up communicative measures.

  • Accompany learners in the learning process in order to motivate them long term.


Motivating employees
Supporting employees
Setting an example
Wanting to learn
Encouraging innovation

Authoring tool



Moderated video lectures
Animated illustrative videos
Transfer tasks
Interactive elements
Key messages
Knowledge Check
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