Code of conduct

AI and data

PINKTUM is shaping the digital world of learning for the future. We see great potential in the technical development of artificial intelligence and data analytics to be used for the benefit of people. However, your trust is the basis for the technological progress of the PINKTUM product world. Therfore, our implementations of AI and data systems are guided by ethical and social aspects. With the PINKTUM code of conduct, we commit ourselves to the trustworthy handling of AI systems and uncompromising data security. Guaranteed and documented!

Header Visual PINKTUM Code of Conduct

The PINKTUM code of conduct is our binding contribution to actively ensuring a trustworthy handling of AI and data.

Commitment with ten guidelines

Digital personnel development is only effective if the focus is on people's individual learning needs. Modern data analytics and AI are rapidly developing amazing authenticity of digital soft skill training. However, technical innovations tend to cause people to have reservations. The PINKTUM code of conduct addresses concerns about artificial intelligence and data analytics through binding guidelines, a strong commitment and consistent diligence.

1. Security

PINKTUM has implemented strict processes and risk analysis to handle data with the highest level of security, confidentiality and anonymization.

Security PINKTUM Code of Conduct

2. Transparency

For all PINKTUM stakeholders, the use of AI and data is made comprehensible and understandable - according to the principle of "Explainable AI."

Transparenz PINKTUM Code of Conduct

3. Orientation

The use of AI and data is based on the code of conduct as well as ethical principles and serves the well-being of PINKTUM's customers - according to the principle of "Responsible AI."

4. Data minimisation

PINKTUM's product world creates a personal learning experience, collecting only a minimum amount of data —information that is no longer needed is securely anonymized or deleted.

5. Fairness

At PINKTUM, Artificial Intelligence must also follow norms and rules through impartiality and equal opportunity.

6. Privacy

AI and data use only occurs where it truly adds value to learners - PINKTUM logs data streams and limits viewing to trusted individuals.

7. Rule conformity

The PINKTUM code of conduct follows legal requirements according to DSGVO criteria and country-specific regulations and prioritizes people over technical interventions or processes.

8. Continuing education

Anticipating progress - a sensitive approach to AI and data is regularly trained at PINKTUM according to legally compliant and ethical standards.

9. Stability

Data security also requires technical reliability, so PINKTUM continuously checks the AI systems it uses for stability and reproducibility.

10. Up-to-dateness

To ensure that the code of conduct for AI and data permanently meets the highest ethical standards, PINKTUM regularly updates its code of conduct based on the latest changes.

Would you like more details about our code of conduct?

The person at the center. Responsible use of data technologies.

Based on this principle, we are committed to careful and transparent use of AI technologies and data analytics. This allows you to view the complete PINKTUM code of conduct at any time.

We are also happy to answer any personal questions you may have:

More useful information about the PINKTUM code of conduct


More than just legally compliant

With our AI ethics guidelines, the learner is our focus