Learning never stops, especially in today's digital and unpredictable work environment. Fortunately, today's employees can do more for their education than ever before. This e⁠-⁠training course introduces the concept of lifelong learning, explores future skills, offers tips for identifying personal learning needs, showcases diverse learning opportunities, and provides strategies for integrating learning into daily work routines. Additionally, it offers insights on effectively coordinating with managers and networking with colleagues to facilitate internal knowledge sharing.

Lernen lernen: Weiterbildungschancen erkennen und nutzen

Learning to Learn: Identifying and Seizing Further Development Opportunities

Those who are successful today may be left behind tomorrow. This applies to individual employees as well as entire companies. The world is changing rapidly and with it the demands on professional skills. To keep pace, companies need a future-proof learning culture. This e⁠-⁠training provides tips on which framework conditions are conducive to this at the three levels of organisation and structure, corporate and management culture and personal responsibility within the company. Managers play an important role as role models, and it is also their responsibility to give employees the opportunity to shape their individual learning path independently.

Lernen fördern – Eine Lernkultur im Team etablieren

Promoting learning - establishing a learning culture in the team

Mental illness is prevalent in the workforce, causing significant suffering for individuals and resulting in substantial economic losses. This e⁠-⁠training course aims to provide employees with options for managing their daily work routines in a way that minimizes the risk of mental health problems. To achieve this goal, resource-oriented health concepts are introduced, highlighting the importance of colleagues and social networks in preventing and detecting mental health issues early. Additionally, practical mindfulness and relaxation exercises are provided for assistance.

Mental Health: Achtsam handeln im Arbeitsalltag

Mental Health: Being Mindful in Your Daily Work Routine

Customers are interested in insurance products for different reasons. Recognising these individual buying motives and explaining the benefits of suitable products in a customer-oriented way is inevitably part of successful customer counselling. In this e⁠-⁠training, participants learn how to conduct a successful benefit argumentation using the five-step technique.

Die Nutzen­argumentation in der Beratung von Versi­cherungs­kund:innen kundenzentriert einsetzen

using-customercentred-benefit-arguments-when-advising-insurance-clients

selling

Selling

Using customer-centred benefit arguments when advising insurance clients

In order to ensure that insurance customers feel well looked after, it is important to create an individual and customer-oriented relationship with them. This includes identifying the motives and needs of the customers by skilfully asking questions and listening, always being ready to help the customers and using individual rather than mass marketing. Cross-selling tailored to the client can also create great added value for both the client and the insurance company. This e⁠-⁠training offers a lot of useful know-how on strategic relationship building in the insurance industry.

This course is part of the three-part series "Strategic Sales in the Insurance Industry". However, the courses do not build on each other and therefore do not assume any prior knowledge.

Strategischer Vertrieb in der Versicherungswirtschaft – Kundenbeziehungen individuell gestalten 

strategic-sales-in-the-insurance-industry-shaping-customer-relationships-individually

Strategic sales in the insurance industry - shaping customer relationships individually

Key account management is the strategic, needs-based support and development of key customers. This e⁠-⁠training provides a lot of know-how about successful key account management in the insurance industry - among other things, how the key account management process works, how one's own key account customers and important stakeholders on the customer side can be identified and analysed, and what different strategic development options are available for the key accounts.  

This course is part of the three-part series "Strategic Sales in the Insurance Industry". However, the courses do not build on each other and therefore do not presuppose any prior knowledge.

Strategischer Vertrieb in der Versicherungswirtschaft – Schlüsselkunden bedarfsgerecht entwickeln 

strategic-sales-in-the-insurance-industry-developing-key-customers-in-line-with-demand

Strategic sales in the insurance industry - developing key customers in line with demand

In this e⁠-⁠training, the participants learn how to identify potential customers in a targeted manner. It is about using recommendations from existing customers and establishing contacts with new customers. It also covers how to effectively research contact opportunities and how to present insurance products in a structured way using the elevator pitch.

Kundenberatungen in der Versicherungswirtschaft erfolgreich initiieren

successfully-initiate-customer-consultations-in-the-insurance-industry

Successfully initiate customer consultations in the insurance industry

Sales professionals and aspiring sales employees can find suitable strategies for different sales requirements in the Sales & Services clusters. The contained learning paths train diverse competencies with which you can proactively and sustainably support your customers.

Acquiring and Retaining Customers

Sales & Service

Agility is one of the most important skills in the modern working world. The Agile Essentials topic cluster helps you to act agilely according to different requirements and consolidates valuable methods to develop a future-oriented mindset and apply it situationally.

Shaping the Future

Agile Essentials

The intricacies of communication are a daily challenge. The Communication & Collaboration topic cluster helps you to strengthen your personal communication skills. The learning paths deepen methods to promote team communication and to address different types of conflicts with solution-oriented strategies.

Moving forward as a team

Communication & Collaboration

From classic to digital skills, this topic cluster covers relevant competencies for a convincing appearance in the workplace. The learning paths awaken your talents to lead presentations and meetings, manage projects across on- or offline channels, and refine a deep understanding of complex digital issues.

Managing everyday work confidently and convincingly

Business Essentials

Leaders will find basic solution strategies for characteristic challenges in leadership positions in the Leadership Essentials topic cluster. The learning paths decode complex leadership topics with practical recommendations for action and support you in shaping your responsible role.

Leading and Developing Employees

Leadership Essentials

New Work, hybrid work, diversity and inclusion. The modern world of work continues to evolve rapidly through a variety of topics. The demands placed on managers are changing at the same pace. The learning paths from the New Leadership topic cluster show how to convince with attitude, help on the way to a future-oriented leadership mindset, and motivate towards a forward-thinking leadership position.

Expanding leadership competencies for the new world of work

New Leadership

Everyday training for your own soft skills. The learning paths in the Grow & Flow topic cluster support you in using needs-oriented work methods to structure your daily routine efficiently. The e-trainings promote self-competencies and encourage optimizing the personal performance curve and reduce stress levels.

Developing self-competencies for the new world of work

Grow & Flow

Comprehensive soft skills training for in-depth personal development. Macrolearning is a classic elearning course with a completion time of approximately 50 minutes. As a particularly intensive formof digital development, macrolearning promotes soft skills and sharpens personal profiles. For aholistic learning journey, PINKTUM Macrolearnings can also be combined with suitable compactMicrolearnings. 

It’s a skill booster for complex tasks. Challenge Microlearnings focus on solving everyday challengesby advancing knowledge and teaching relevant emotional soft skills. They are to the point and deficitoriented.

Know-how Microlearnings provide expertise on a specific topic in minutes. Focusing on your knowhow therefore provides solutions to your everyday issues. It’s a very efficient way to refresh one’sknowledge.

Ideal soft skill training for the hectic workday, even without in-depth prior knowledge. Microlearningis a compact e-learning course that takes only a few minutes to complete. The short learning unit isideal for quickly refreshing knowledge (Know-how) or solving professional challenges (Challenge). Amicrolearning can be combined with appropriate macrolearnings or used as a stand-alone learningproduct.

Using customer-centred benefit arguments when advising insurance clients

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