Today, salespeople need to know more than just their product or service: they require knowledge beyond just their competitors and customers or to be able to conduct a proper sales conversation. Above all, salespersons must approach their key customers strategically and build a strategic customer relationship with them. This e⁠-⁠training course covers why a strategic approach is more important today than ever. You will learn what strategic sales is all about. In addition, you will discover in which situations and with which customers strategic sales makes sense and finally what mindset and which skills are required for this.

Strategisches Verkaufen – Grundlagen des strategischen Vertriebs

Strategic Sales—Basics of Strategic Sales

Both talent and the right gut feeling are integral in operational sales. On a strategic level, however, it still requires a targeted approach with a system. During this e⁠-⁠learning course, you will learn what key account management is and which steps it involves. You will learn how to identify your key customers and which methods you can use to find out what makes them and their stakeholders tick. The e⁠-⁠training course also discusses answers to the following questions: What options are there for working with my key accounts? And which strategy is the right one? In this way, you will learn how to optimally develop your most valuable customers and achieve more revenue and profit in a partnership that suits both your company and the customer.

Strategisches Verkaufen – Die strategische Kundenentwicklung

Strategic Sales—Strategic Customer Development

Customer care plays a major role in strategic sales. Customers who do not feel like they are being looked after are very likely to turn to the competition or not make (further) purchases from your company. But what exactly is good customer care? Why does it make sense to understand the motives of customers and to consider them during customer care? Why does individual marketing make sense and what individual marketing measures are there? How can you implement them effectively? How can you successfully leverage cross-selling to build relationships? These issues will be addressed in detail during this e⁠-⁠training course.

Strategisches Verkaufen – Beziehungs­­gestaltung

Strategic Sales—Building Relationships

More and more people are working from home all or part of the time. That has a lot of advantages, such as a better work-life balance and being spared the daily commute to work. At the same time, employees working from home also face major challenges. Many of the structures otherwise taken for granted are no longer there, and the easy, convenient contact with colleagues is also gone. The personal responsibility is greater—everyone is called upon to structure their working time, organize their workstation, avoid distractions and stay self-motivated. Learn how to do this in this practical training that includes many tips and transfer tasks for your everyday life working from home.

Erfolgreich arbeiten im Home Office

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selforganizing

Self-organizing

Working Successfully in Your Home Office

In this e⁠-⁠learning course, you will learn how you can work more productively and with less stress. It's not about working faster and harder to boost output. Instead, you can employ easy-to-learn methods to structure your day efficiently and be more relaxed in achieving your goals. You will learn how to get into the flow and become absorbed in your work. We will show you what your biorhythm has to do with your productivity and how you can plan your day so that you work harmoniously with your internal clock. In this e⁠-⁠learning course, participants will learn how they can work more productively and with less stress. They will learn how to employ practical self-management methods to be smart in structuring their day and achieving their goals in less time. Instead of having to work faster and harder, they will be able to manage their workload more easily and with greater satisfaction. Participants will learn how to get into the flow and how the knowledge of their own biorhythms can be used in their everyday work. After all, people who work efficiently but with less stress not only perform better but are also more relaxed and satisfied on the job.

Produktiver und zufriedener im Job

becoming-more-productive-and-satisfied-at-work

Becoming More Productive and Satisfied at Work

The ever-increasing use of digital communication tools has led to information overload in the workplace, which poses challenges for people every day. In this e⁠-⁠training course, you will learn how to control the flood of digital information by using personal information management skills. In addition, you will learn strategies for increasing your productivity, creativity, and ability to concentrate. Practical techniques and tricks will be introduced to demonstrate how to bring order to any overflowing inbox. Furthermore, the e⁠-⁠training course will teach you how to scrutinize your personal use of digital communication tools more closely, as well as showing you methods for handling such tools in a balanced and healthy way.

Digitale Informationsflut effizient meistern

overcoming-the-digital-information-overload

Overcoming the Digital Information Overload

Anyone who wants to use time productively must first know what time is needed for. Therefore, this e⁠-⁠learning first invites the participants to write down their own ideas. In other words, to write down for every hour of two weeks what was done in each case. This self-assessment is then used as a basis for learning the essential methods of time management. The Pomodoro-method, batching, time-boxing and prioritizing according to the Eisenhower-matrix. The goal is that the participants learn to manage their time in a way that the other team members can rely on. The e⁠-⁠learning can also be used to get to know individual methods in a new way.

Working Successfully in Your Home Office

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