Today, salespeople need to know more than just their product or service: they require knowledge beyond just their competitors and customers or to be able to conduct a proper sales conversation. Above all, salespersons must approach their key customers strategically and build a strategic customer relationship with them. This e⁠-⁠training course covers why a strategic approach is more important today than ever. You will learn what strategic sales is all about. In addition, you will discover in which situations and with which customers strategic sales makes sense and finally what mindset and which skills are required for this.

Strategisches Verkaufen – Grundlagen des strategischen Vertriebs

Strategic Sales—Basics of Strategic Sales

Both talent and the right gut feeling are integral in operational sales. On a strategic level, however, it still requires a targeted approach with a system. During this e⁠-⁠learning course, you will learn what key account management is and which steps it involves. You will learn how to identify your key customers and which methods you can use to find out what makes them and their stakeholders tick. The e⁠-⁠training course also discusses answers to the following questions: What options are there for working with my key accounts? And which strategy is the right one? In this way, you will learn how to optimally develop your most valuable customers and achieve more revenue and profit in a partnership that suits both your company and the customer.

Strategisches Verkaufen – Die strategische Kundenentwicklung

Strategic Sales—Strategic Customer Development

Customer care plays a major role in strategic sales. Customers who do not feel like they are being looked after are very likely to turn to the competition or not make (further) purchases from your company. But what exactly is good customer care? Why does it make sense to understand the motives of customers and to consider them during customer care? Why does individual marketing make sense and what individual marketing measures are there? How can you implement them effectively? How can you successfully leverage cross-selling to build relationships? These issues will be addressed in detail during this e⁠-⁠training course.

Strategisches Verkaufen – Beziehungs­­gestaltung

Strategic Sales—Building Relationships

The e⁠-⁠training was developed by design thinking practitioners. At the center is a real-life, anonymized project. It shows how a manufacturer of garage doors developed new products and solutions using a design thinking process. In this way the participants get to know the so-called problem space and the solution space in a vivid way. They also learn the three steps that lead through the two spaces. The participants learn what prerequisites must be created in order to apply design thinking. And they will be enabled to carry out their own projects along the design thinking method. In a special chapter, the persona concept is also presented in the context of the practical example.

Design Thinking in der Praxis

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agility-and-innovation

Agility & Innovation

Design Thinking

In the e⁠-⁠training "Understanding Digitalization" presenter Christina takes participants on a journey into the digital world. She shows that digitization is not just about converting physical products and applications into digital products and applications. But that it is above all about the data that is generated in the process. In this process, traditional companies are disappearing - and new companies are emerging. In the same way, professions are changing. Even doctors may be replaced by digital technologies. The presenter introduces the new power of customers and the need for customer centricity as another significant change. Through transfer tasks, participants are encouraged to examine their own professional environment and company for digital challenges and potential.

Digitalisierung verstehen – Was der digitale Wandel für Unternehmen und im Job bedeutet

understanding-digitalization

Understanding Digitalization

Innovations and the testing of new developments are closely interconnected. In this e⁠-⁠training course, we will show you methods for prototyping, how to use them in the most needs-based way with relatively little effort, and how to gain important insights from them at an early stage and thus save costs.

Innovation – Prototypen bedarfsgerecht entwickeln und testen

innovationneedsbased-development-and-testing-of-prototypes

Innovation—Needs-based Development and Testing of Prototypes

The e⁠-⁠learning shows the background and development of scrum. This enables the participants to classify and understand scrum. At the center are the basics of scrum as described by Jeff Sutherland in his book "The Scrum Revolution". The references to the Toyota principle and the Plan-Do-Check-Act method show that scrum had a broader horizon than software development from the beginning. Based on this, the essential characteristics of scrum are described: working in teams, focused work and the division into product owner, scrum master and team. The participants also learn what the basic organization of a project looks like according to scrum. The e⁠-⁠learning brings all participants to a high level of knowledge about scrum. It is ideal for the preparation for scrum projects and for the preparation for the different scrum roles.

Design Thinking

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