Big Data—Understanding the World of Data

Big Data – Die Welt der Daten verstehen
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Cultural Fit

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Without barrier

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Agility & Innovation


Total time 60 minutes

learning format


Big Data, Cloud, Artificial Intelligence (AI)—you've probably heard these terms before. But are you able to explain the meaning behind these trend words? Unless you're a data scientist or an AI developer, you may have a hard time understanding the world of data and related technologies. This is exactly where this e⁠-⁠training comes in: You will learn about important topics surrounding Big Data, with no prior knowledge needed. It is not about how you can handle Big Data yourself—but a basic overview of what Big Data actually is, the opportunities and challenges associated with it, and which methods and tools data experts use to create added value from Big Data.

What is a macrolearning?

Comprehensive soft skills training for in-depth personal development. Macrolearning is a classic elearning course with a completion time of approximately 50 minutes. As a particularly intensive form of digital development, macrolearning promotes soft skills and sharpens personal profiles. For a holistic learning journey, PINKTUM Macrolearnings can also be combined with suitable compact Microlearnings.


Target group

  • Employees with or without a management role who know little about Big Data and related topics such as artificial intelligence and want to acquire basic knowledge about them.

Learning objectives

  • Knowing the definition and characteristics of Big Data

  • Understanding the potential and challenges of Big Data for society and business

  • Being familiar with the Big Data lifecycle

  • Having an overview of important Big Data technologies

  • Being able to classify artificial intelligence in the context of Big Data


Being open-minded
Analyzing situations
Being flexible

Authoring tool



Animated illustrative videos
Key messages
Knowledge Check
Transfer tasks
Interactive elements
Moderated video lectures
Enacted scenes
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