Pink University becomes PINKTUM. Strong expansion of studio capacities in the heart of Hamburg

Nikolaus Schaefer

Pink University is rebranding to pave the way for its accelerated growth in the booming global e⁠-⁠learning market. The new brand name is now PINKTUM. To support its expansion, the company leased 1,900 square meters of additional studio space in the historic Geesthof in Hamburg to complement its Munich location.

Hamburg/Munich, February 09, 2022. As one of the leading providers of e⁠-⁠training, Pink University wants to take advantage of the momentum of global market growth and accelerate its international expansion. "With PINKTUM, we have found a new brand name that fits us perfectly internationally," explains Philipp Mehrtens, Managing Director Sales. "PINKTUM is derived from the company name Pink University, which continues to exist and has stood for didactic and content quality as well as innovative strength for more than 10 years." The reference to the word Momentum is intended to convey the dynamics with which the company is modernizing and growing corporate training. Dr. Wolf-Bertram von Bismarck, Philipp Mehrtens, and majority shareholder Joachim Pawlik (PAWLIK Group) launched the international expansion course as early as January 2021.

PINKTUM plans to create e⁠-⁠trainings in many languages over the next five years for the international markets alone. To this end, studio capacities and technological and human resources will be significantly expanded. The number of employees already tripled last year. "By renting the Geesthof from July this year, we have found a new home in the media city of Hamburg with ideal general conditions. The new premises give us full flexibility to adapt learning content for new target markets and to implement our ambitious production plans," says Dr. Wolf-Bertram von Bismarck, Managing Director and responsible for production.

The lessor of the new space in Hamburg is alstria office REIT-AG.

Localization strategy sets standards in digital staff development

With digitalization and globalization, the need for learning uniform competencies is also growing to promote intercultural exchange. PINKTUM promotes digital staff development and is continuously expanding its e⁠-⁠learning library with training courses in many languages that are adapted to the respective cultural area. Currently, PINKTUM's online library contains over 300 multilingual e⁠-⁠learnings. This year, the offering is to be expanded to more than 500 multilingual e⁠-⁠trainings; with the same learning content, personal language, and individual culture. With this momentum, PINKTUM is setting new standards in digital HR development.


PINKTUM is one of the leading providers of e⁠-⁠learning and web-based training for effective and sustainable employee development in companies. Our high-quality digital learning experiences have been inspiring employees for over ten years. The e⁠-⁠learnings promote intercultural and barrier-free employee development. The international award-winning PINKTUM e⁠-⁠library includes over 300 video-based, interactive and multilingual e⁠-⁠learnings. PINKTUM also develops and offers modular learning paths for competence development, also known as blended learning. With this method, learning is optimized and integrated for working life, and activates the self-learning motivation.

PINKTUM is the brand name of Pink University GmbH. It was founded in 2010 and is based in Hamburg and Munich. The company is part of the PAWLIK Group.

About PAWLIK Group

PAWLIK Group is one of Europe’s leading management consultancies for implementing strategies that deliver results today – and tomorrow. PAWLIK puts people first in all that it does. The group’s offerings include human resources and organizational development, HR consulting and support in navigating digital transformation processes. Founded by Joachim Pawlik in Hamburg in 1996, the company features more than 300 consultants and employees at 15 international locations who leverage their expertise in helping clients worldwide meet their challenges. Through its ventures and investments in innovative service providers, the PAWLIK Group regularly extends its range of services with relevance for digital transformation processes. PAWLIK takes an integrative, systemic approach to consulting that is process-oriented.