Driving Growth with AI-Powered Coaching
PINKTUM, Europe’s leading EdTech company for digital learning and AI-powered human skills development, is strengthening its sales leadership with the appointment of Hendrik Heuer as Sales Director DACH, effective May 1, 2025. Heuer brings expertise in strategic account development, market expansion, and new business growth. In his new role, he will lead the company’s regional sales strategy with a focus on accelerating growth, particularly around the launch of PINKpro, PINKTUM’s AI-driven coaching solution.
Prior to joining PINKTUM, Heuer served as Lead Consulting Partner at Deloitte, specializing in cutting-edge sales and marketing strategies. His career also includes leadership roles at Sportfive and Lagardère Sports, where he led sponsorship initiatives, key account management, and commercial development—most notably through partnerships with Hamburger SV (HSV).
Hendrik Heuer: “I am inspired by PINKTUM’s commitment to quality and innovation, which is particularly evident in the launch of our new AI coach, PINKpro. I’m thrilled to be part of this dynamic team and to contribute to PINKTUM’s growth across the DACH region.”
Joachim Pawlik, CEO PINKTUM: „Hendrik bringt die strategische Weitsicht und die Umsetzungsstärke mit, die wir brauchen, um dieses Momentum in dem sehr dynamischen EdTech-Markt zu nutzen und unsere führende Position weiter auszubauen.“
About PINKTUM
PINKTUM is a premier EdTech company dedicated to the sustainable enhancement
of future skills in the workplace. We offer tailored digital learning paths that meet the
unique developmental needs of our clients while seamlessly integrating into their daily
operations. Central to our offerings is our internationally award-winning online library,
featuring approximately 1,000 video-based, interactive e-training courses available
in multiple languages and culturally adapted for diverse audiences. Grounded in
psychological research, PINKTUM continuously refines its methods and learning content,
introducing innovative educational initiatives that drive growth within organizations.
PINKTUM is the brand name of Pink University GmbH, founded in 2010. Headquartered in
Hamburg and Munich, the company has a team of approximately 120 employees across
16 locations worldwide. CEO Joachim Pawlik leads the organization, which is a proud
member of the PAWLIK Group.
Press Contact for PINKTUM:
Pink University GmbH
Kristina Behrend
Head of Communications
presse@pinktum.com
+49 (0)171 930 20 40