Today, salespeople need to know more than just their product or service: they require knowledge beyond just their competitors and customers or to be able to conduct a proper sales conversation. Above all, salespersons must approach their key customers strategically and build a strategic customer relationship with them. This e⁠-⁠training course covers why a strategic approach is more important today than ever. You will learn what strategic sales is all about. In addition, you will discover in which situations and with which customers strategic sales makes sense and finally what mindset and which skills are required for this.

Strategisches Verkaufen – Grundlagen des strategischen Vertriebs

Strategic Sales—Basics of Strategic Sales

Both talent and the right gut feeling are integral in operational sales. On a strategic level, however, it still requires a targeted approach with a system. During this e⁠-⁠learning course, you will learn what key account management is and which steps it involves. You will learn how to identify your key customers and which methods you can use to find out what makes them and their stakeholders tick. The e⁠-⁠training course also discusses answers to the following questions: What options are there for working with my key accounts? And which strategy is the right one? In this way, you will learn how to optimally develop your most valuable customers and achieve more revenue and profit in a partnership that suits both your company and the customer.

Strategisches Verkaufen – Die strategische Kundenentwicklung

Strategic Sales—Strategic Customer Development

Customer care plays a major role in strategic sales. Customers who do not feel like they are being looked after are very likely to turn to the competition or not make (further) purchases from your company. But what exactly is good customer care? Why does it make sense to understand the motives of customers and to consider them during customer care? Why does individual marketing make sense and what individual marketing measures are there? How can you implement them effectively? How can you successfully leverage cross-selling to build relationships? These issues will be addressed in detail during this e⁠-⁠training course.

Strategisches Verkaufen – Beziehungs­­gestaltung

Strategic Sales—Building Relationships

People tend to classify their fellow human beings into a pre-defined category system and evaluate them on that basis – but why is that? This e⁠-⁠training course deals with unconscious cognitive distortions and other unconscious thought patterns – such as prejudice and stereotypes – along with their causes. Participants will get to know various forms of unconscious bias – such as name bias, affinity bias and confirmation bias – and also receive some helpful tips on how to deal with them in a reflective way in their professional life.

Unconscious Bias – Vorurteile und Stereotype erkennen und reduzieren

unconscious-bias-recognizing-and-reducing-prejudices-and-stereotypes

selfdevelopment

Self-development

Unconscious Bias – Recognizing and Reducing Prejudices and Stereotypes

With the aid of learning strategies, it is possible to guide memory and learning processes for specific goals. This e⁠-⁠training course introduces participants to a series of learning strategies based on research in the psychology of learning. These strategies are geared to widely varied learning goals—ranging from classic rote learning, to the consolidation and structuring of knowledge, to the more efficient use of informative texts and one's own notes. Participants will learn how to apply these strategies for self-directed learning opportunities in everyday work, and what makes them so effective.

Lernstrategien – Methodenkoffer

learning-strategiesmethod-toolbox

Learning Strategies—Method Toolbox

Stress is a natural part of our lives. However, too much stress can have serious consequences. Numerous physical and mental issues can result from too much stress. During this e⁠-⁠training course, you will learn the definition of stress and the cause behind it. How can we succeed in reducing stress? Which methods of instrumental, mental and regenerative stress management are helpful? This e⁠-⁠training course provides answers to these questions. You will learn how to recognize stress, understand it better and manage it successfully through targeted techniques and methods.

Stressmanagement – Stress erfolgreich und gelassen meistern

stress-management-mastering-stress-successfully-and-calmly

Stress Management — Mastering Stress Successfully and Calmly

At work, we face pressure to perform, complex requirements, unforeseeable events, and uncertainties on a daily basis. Resilience makes it possible to deal with these challenges in a positive way and even to develop personally. But what is resilience? And what are the differences between resilient and non-resilient people? How can the seven pillars of resilience help you to confidently overcome challenges in your everyday work? And how can you go about strengthening your own inner resilience? These questions will be covered in detail during this e⁠-⁠training course.

Unconscious Bias – Recognizing and Reducing Prejudices and Stereotypes

Teaser

Course details

Target group

Learning objectives

Competencies

Authoring tool

Methods

These e-trainings may also interest you

New e-trainings at PINKTUM