Today, salespeople need to know more than just their product or service: they require knowledge beyond just their competitors and customers or to be able to conduct a proper sales conversation. Above all, salespersons must approach their key customers strategically and build a strategic customer relationship with them. This e⁠-⁠training course covers why a strategic approach is more important today than ever. You will learn what strategic sales is all about. In addition, you will discover in which situations and with which customers strategic sales makes sense and finally what mindset and which skills are required for this.

Strategisches Verkaufen – Grundlagen des strategischen Vertriebs

Strategic Sales—Basics of Strategic Sales

Both talent and the right gut feeling are integral in operational sales. On a strategic level, however, it still requires a targeted approach with a system. During this e⁠-⁠learning course, you will learn what key account management is and which steps it involves. You will learn how to identify your key customers and which methods you can use to find out what makes them and their stakeholders tick. The e⁠-⁠training course also discusses answers to the following questions: What options are there for working with my key accounts? And which strategy is the right one? In this way, you will learn how to optimally develop your most valuable customers and achieve more revenue and profit in a partnership that suits both your company and the customer.

Strategisches Verkaufen – Die strategische Kundenentwicklung

Strategic Sales—Strategic Customer Development

Customer care plays a major role in strategic sales. Customers who do not feel like they are being looked after are very likely to turn to the competition or not make (further) purchases from your company. But what exactly is good customer care? Why does it make sense to understand the motives of customers and to consider them during customer care? Why does individual marketing make sense and what individual marketing measures are there? How can you implement them effectively? How can you successfully leverage cross-selling to build relationships? These issues will be addressed in detail during this e⁠-⁠training course.

Strategisches Verkaufen – Beziehungs­­gestaltung

Strategic Sales—Building Relationships

This training course prepares employees to establish and maintain external contacts on a regular basis. It is intended to provide participants with an introduction to the topic, to help them better assess themselves, to set clear networking goals, and to structure and expand their own network. 

Gezielt netzwerken

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selfdevelopment

Self-development

Targeted Networking

Burnout is an emotional and physical exhaustion syndrome, which can result from too much stress. In this e⁠-⁠training course, you will learn what the term "burnout" means, and how burnout can occur. What factors contribute significantly to this condition? What are the three stages of burnout? What can you do to stay healthy even under greater stress? And what must be done if burnout has actually occurred? 
This e⁠-⁠training course provides clear answers to these questions. 
You will learn how to recognize burnout, understand it better, and help to improve the situation by means of external assistance.

Burnout besser verstehen und bewältigen

understanding-and-managing-burnout-better

Understanding and Managing Burnout Better

At work, we face pressure to perform, complex requirements, unforeseeable events, and uncertainties on a daily basis. Resilience makes it possible to deal with these challenges in a positive way and even to develop personally. But what is resilience? And what are the differences between resilient and non-resilient people? How can the seven pillars of resilience help you to confidently overcome challenges in your everyday work? And how can you go about strengthening your own inner resilience? These questions will be covered in detail during this e⁠-⁠training course.

Resilienz – Die innere Widerstandskraft stärken

resilienceincreasing-your-inner-resilience

Resilience—Increasing Your Inner Resilience 

The more self-determined and self-reliant you can be in your job, the more important it is to be self-motivated in your approach. In this e⁠-⁠training you will learn the basics of self-motivation. You will explore your motives and learn how to formulate clear goals. On this basis, we will introduce you to methods for motivating yourself effectively and maintaining your motivation in the long term. In addition, you will learn how to deal productively with obstacles. Numerous practical tips make it easier for you to apply the new knowledge in your everyday life.

Targeted Networking

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