Reducing Unconscious Bias and Prejudices - Treating Customers with Appreciation

Unconscious Bias und Vorurteile abbauen – Versicherungskundinnen und -kunden wertschätzend begegnen
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Total time 50 minutes

This e⁠-⁠training explains what unconscious bias is and what consequences it can have. Participants learn how prejudices and stereotypes are formed and what different forms of cognitive distortions exist. Finally, they are given practical advice on how to actively reduce prejudice.


Target group

  • Managers in the distribution of insurance products

  • Intermediaries and advisors who are active in the distribution of insurance products and employees who assist in the mediation or provision of advice.

Learning objectives

  • Know what "Unconscious Bias" means and what consequences can be associated with it.

  • Understand prejudices and stereotypes as a natural part of human survival strategy

  • Know the most common cognitive distortions in order to be able to consciously counteract them in contact with different clients.

  • Apply strategies to reduce prejudice so that all clients feel valued and can be advised on an equal footing.


Working in a team
Acting fairly and with integrity
Analyzing situations
Demonstrating openness
Showing caution
Being self-critical

Authoring tool



Animated illustrative videos
Enacted scenes
Transfer tasks
Key messages
Knowledge Check
Interactive elements
Moderated video lectures
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