Today, salespeople need to know more than just their product or service: they require knowledge beyond just their competitors and customers or to be able to conduct a proper sales conversation. Above all, salespersons must approach their key customers strategically and build a strategic customer relationship with them. This e⁠-⁠training course covers why a strategic approach is more important today than ever. You will learn what strategic sales is all about. In addition, you will discover in which situations and with which customers strategic sales makes sense and finally what mindset and which skills are required for this.

Strategisches Verkaufen – Grundlagen des strategischen Vertriebs

Strategic Sales—Basics of Strategic Sales

Both talent and the right gut feeling are integral in operational sales. On a strategic level, however, it still requires a targeted approach with a system. During this e⁠-⁠learning course, you will learn what key account management is and which steps it involves. You will learn how to identify your key customers and which methods you can use to find out what makes them and their stakeholders tick. The e⁠-⁠training course also discusses answers to the following questions: What options are there for working with my key accounts? And which strategy is the right one? In this way, you will learn how to optimally develop your most valuable customers and achieve more revenue and profit in a partnership that suits both your company and the customer.

Strategisches Verkaufen – Die strategische Kundenentwicklung

Strategic Sales—Strategic Customer Development

Customer care plays a major role in strategic sales. Customers who do not feel like they are being looked after are very likely to turn to the competition or not make (further) purchases from your company. But what exactly is good customer care? Why does it make sense to understand the motives of customers and to consider them during customer care? Why does individual marketing make sense and what individual marketing measures are there? How can you implement them effectively? How can you successfully leverage cross-selling to build relationships? These issues will be addressed in detail during this e⁠-⁠training course.

Strategisches Verkaufen – Beziehungs­­gestaltung

Strategic Sales—Building Relationships

Communication is the fuel that powers all teamwork. This also applies to virtual teams. In this e⁠-⁠learning course, the participants will learn how to establish efficient communication in virtual teams. They will learn which digital media are suitable for which occasions and what they should think about when choosing the respective medium. Furthermore, the participants will learn to regulate the collaboration in their virtual team and to avoid media-induced misunderstandings. The e⁠-⁠learning course specifically addresses how virtual meetings must be conducted.

Virtuelle Teams – Kommunikation

virtual-teams-communication

leading-virtual-hybrid-teams

Leading virtual / hybrid teams

Virtual Teams – Communication

More and more often people are working from home. The basic tasks of managers remain the same; they are based on a combination of people-oriented and goal-oriented leadership. This results in five central challenges: building trust, achieving results, resolving conflicts, developing employees and motivating employees. However, these leadership challenges have to be mastered differently at a distance than they are in direct contact with employees. Participants learn how to do this in this e⁠-⁠training course.

Mitarbeitende im Homeoffice führen und motivieren

leading-and-motivating-employees-in-home-office

Leading and Motivating Employees in Home Office

Leading virtual teams is a skill that can be learned. The participants will learn how to motivate virtual teams remotely and in a media-appropriate way. They will learn to build trust between the individual team members working in different locations around the world. Another focus area of the e⁠-⁠learning course is for the participants to learn how to promote social networking in a team. In the last chapter, they will learn how to give effective feedback even remotely.

Virtuelle Teams – Motivation und Vertrauen

virtual-teams-motivation-and-trust

Virtual Teams – Motivation and Trust

This e⁠-⁠training course is about successfully leading hybrid teams and shaping the new working reality between working remotely and in-person at the office with a view to the future. Participants learn how they can establish binding rules as a basis for hybrid collaboration and where the limits of hybrid work lie. In addition, despite the physical distance, hybrid team meetings and team spirit are two essential components of this e⁠-⁠training course. Other focal points are the concept of fairness and the individual needs of employees working from home and in person at the office.

Virtual Teams – Communication

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