Today, salespeople need to know more than just their product or service: they require knowledge beyond just their competitors and customers or to be able to conduct a proper sales conversation. Above all, salespersons must approach their key customers strategically and build a strategic customer relationship with them. This e⁠-⁠training course covers why a strategic approach is more important today than ever. You will learn what strategic sales is all about. In addition, you will discover in which situations and with which customers strategic sales makes sense and finally what mindset and which skills are required for this.

Strategisches Verkaufen – Grundlagen des strategischen Vertriebs

Strategic Sales—Basics of Strategic Sales

Both talent and the right gut feeling are integral in operational sales. On a strategic level, however, it still requires a targeted approach with a system. During this e⁠-⁠learning course, you will learn what key account management is and which steps it involves. You will learn how to identify your key customers and which methods you can use to find out what makes them and their stakeholders tick. The e⁠-⁠training course also discusses answers to the following questions: What options are there for working with my key accounts? And which strategy is the right one? In this way, you will learn how to optimally develop your most valuable customers and achieve more revenue and profit in a partnership that suits both your company and the customer.

Strategisches Verkaufen – Die strategische Kundenentwicklung

Strategic Sales—Strategic Customer Development

Customer care plays a major role in strategic sales. Customers who do not feel like they are being looked after are very likely to turn to the competition or not make (further) purchases from your company. But what exactly is good customer care? Why does it make sense to understand the motives of customers and to consider them during customer care? Why does individual marketing make sense and what individual marketing measures are there? How can you implement them effectively? How can you successfully leverage cross-selling to build relationships? These issues will be addressed in detail during this e⁠-⁠training course.

Strategisches Verkaufen – Beziehungs­­gestaltung

Strategic Sales—Building Relationships

Delegating is more than just "do it"! The participants learn which tasks can be delegated in principle and which ones must not be passed on under any circumstances. They learn to develop requirement profiles in order to be able to assign the respective activities to suitable employees. The four stages of the delegation discussion are then presented. The participants also learn to avoid back delegations and to check agreements and deadlines.

Aufgaben Delegieren

delegating-tasks

basics-of-leadership

Basics of leadership

Delegating Tasks

When employees hide behind their desks, it does not have to be because of ill will or convenience. They often lack knowledge, ability and confidence in themselves. So how can managers motivate their employees to come out of their shell and face new tasks? In this e⁠-⁠learning, the participants will learn helpful methods of employee motivation. The focus is on the so-called "self-efficacy".

Mitarbeitende motivieren

motivating-team-members

Motivating Team Members

The majority of companies are now making a deliberate decision to favor diversity. International cooperation, demographic changes, women in management positions and individuality in the workplace — the general conditions for professional and private life have changed and there is a demand for tolerance and respect in our diverse society. But what does "diversity" actually mean? What are the advantages of diversity for a company? And how can managers promote this diversity step by step and establish it as an integral corporate value? That is what this e⁠-⁠learning course is all about.

Diversity & Inclusion – Vielfalt führen und fördern

diversity-and-inclusion-facilitating-and-promoting-diversity

Diversity & Inclusion – Facilitating and Promoting Diversity

The focus is on specialists who are promoted to management level. The training is suitable as a preparation for management tasks and imparts knowledge in the areas of result control, process management, employee leadership and self-management. The participants learn how to deal with different expectations and conflicts of interest. In addition, seven leadership myths are explained and refuted - because leadership does not fit into simple patterns.

Delegating Tasks

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