This e-learning will present the participants with numerous tools for better and more effective argumentation. They will learn about the five-step technique, the ETHOS scheme and the four i-Words technique. An expert gives advice for professional preparation and the use of voice and body language. Using film scenes the e-learning shows how to deal with blackouts, counterarguments, trick questions and verbal attacks in a confident way.
Staff in Marketing
sales and procurement
managers and supervisors
Being able to argue your point professionally, even in difficult situations
Mastering the key techniques for structuring statements
Arguing your position confidently and persuasively
Having a strong and convincing manner way of expressing yourself
Applying strategies for difficult negotiations
Knowing the rules of conduct and conversation, so that you always stay cool when arguing a point