This e-learning will present the participants with numerous tools for better and more effective argumentation. They will learn about the five-step technique, the ETHOS scheme and the four i-Words technique. An expert gives advice for professional preparation and the use of voice and body language. Using film scenes the e-learning shows how to deal with blackouts, counterarguments, trick questions and verbal attacks in a confident way.
Staff in Marketing; sales and procurement; managers and supervisors
Being able to argue your point professionally, even in difficult situations
Mastering the key techniques for structuring statements
Arguing your position confidently and persuasively
Having a strong and convincing manner way of expressing yourself
Applying strategies for difficult negotiations
Knowing the rules of conduct and conversation, so that you always stay cool when arguing a point