Today, salespeople need to know more than just their product or service: they require knowledge beyond just their competitors and customers or to be able to conduct a proper sales conversation. Above all, salespersons must approach their key customers strategically and build a strategic customer relationship with them. This e⁠-⁠training course covers why a strategic approach is more important today than ever. You will learn what strategic sales is all about. In addition, you will discover in which situations and with which customers strategic sales makes sense and finally what mindset and which skills are required for this.

Strategisches Verkaufen – Grundlagen des strategischen Vertriebs

Strategic Sales—Basics of Strategic Sales

Both talent and the right gut feeling are integral in operational sales. On a strategic level, however, it still requires a targeted approach with a system. During this e⁠-⁠learning course, you will learn what key account management is and which steps it involves. You will learn how to identify your key customers and which methods you can use to find out what makes them and their stakeholders tick. The e⁠-⁠training course also discusses answers to the following questions: What options are there for working with my key accounts? And which strategy is the right one? In this way, you will learn how to optimally develop your most valuable customers and achieve more revenue and profit in a partnership that suits both your company and the customer.

Strategisches Verkaufen – Die strategische Kundenentwicklung

Strategic Sales—Strategic Customer Development

Customer care plays a major role in strategic sales. Customers who do not feel like they are being looked after are very likely to turn to the competition or not make (further) purchases from your company. But what exactly is good customer care? Why does it make sense to understand the motives of customers and to consider them during customer care? Why does individual marketing make sense and what individual marketing measures are there? How can you implement them effectively? How can you successfully leverage cross-selling to build relationships? These issues will be addressed in detail during this e⁠-⁠training course.

Strategisches Verkaufen – Beziehungs­­gestaltung

Strategic Sales—Building Relationships

Due to increasing internationalization and globalization, cooperation in an international context is becoming more and more important. Working in intercultural teams offers great potential, but can often also be quite a challenge. This e⁠-⁠training course covers how to deal with cultural differences and teaches participants how prejudices and stereotypes can be overcome. How can cultural intelligence help in an intercultural context? How do you lay a good foundation for successful intercultural cooperation? What should be considered when dealing with people from other cultures in a respectful and appreciative manner? These issues will be addressed in detail in this e⁠-⁠training course. 

Interkulturelle Teams – Grundlagen der erfolgreichen Zusammenarbeit

intercultural-teams-basics-for-successful-cooperation

teamwork

Teamwork

Intercultural Teams – Basics for Successful Cooperation

When it comes to resolving conflicts, people use different coping strategies. In this context, conflict researcher Gerhard Schwarz designed six methods – fleeing, fighting, yielding, delegating, negotiating and agreeing. Participants learn the advantages and disadvantages of these strategies and are guided to develop action competence in dealing with conflicts. 

Die sechs Strategien der Konfliktlösung

the-6-strategies-of-conflict-resolution

conflict-management

Conflict management

The 6 strategies of conflict resolution 

Questions set thought processes in motion. Nothing is more convincing than the answers we give ourselves. With the help of this training course, the participants will learn the fundamental difference between open and closed questions, and will acquire the ability to apply questioning techniques correctly.

Fragetechniken gezielt einsetzen

how-to-use-questioning-techniques

communication

Communication

How to Use Questioning Techniques

The Harvard Concept is considered one of the most important methods of conflict resolution. Its core principles, such as distinguishing between interests and positions, are the basis for mediation and conflict resolution around the world. In this e⁠-⁠learning course, participants will learn how to apply the Harvard Concept to the challenges they face in their work. They will learn the key guidelines and be encouraged to apply the Harvard concept and in this way strive for win-win solutions. 

Konfliktlösung unter Kolleg:innen nach dem Harvard Konzept

Intercultural Teams – Basics for Successful Cooperation

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