Communicate in an appreciative and customer-oriented way in the insurance industry

Wertschätzend und kundenorientiert kommunizieren in der Versicherungsbranche
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Total time 50 minutes

The e⁠-⁠training describes the background and importance of appreciative communication in the insurance industry. Essential components of appreciative communication are: Showing interest in the other person, emphasising commonalities and creating a "we" feeling, using "I" messages to communicate at eye level, promoting understanding communication, as well as mindfulness in conducting conversations.


Target group

  • Intermediaries and advisors who are active in the distribution of insurance products and employees who assist in the mediation or provision of advice.

  • Managers in the distribution of insurance products

Learning objectives

  • Be able to better assess oneself and one's personal communication behaviour towards insurance customers.

  • Be able to communicate in an appreciative and client-oriented way through proper preparation

  • Be able to present one's own point of view in a way that is comprehensible to insurance clients.

  • Know the different types of I⁠-⁠messages and use them for constructive dialogue.

  • Deal with the needs of insurance clients in an empathetic and appreciative manner.


Working in a team
Appreciating colleagues
Working within a network

Authoring tool



Animated illustrative videos
Enacted scenes
Transfer tasks
Key messages
Knowledge Check
Interactive elements
Moderated video lectures
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