The e-training enables participants to understand digitalisation as a self-reinforcing process, to understand the challenges of the digital world of work and life, and to assess the consequences of digitalisation for companies. In the insurance and financial sector, too, the ability to adapt to digital change processes is the key to long-term success. The course therefore teaches how to design future-proof products and services and what role customer centricity plays in order to remain fit for the future.
Intermediaries and advisors who are active in the distribution of insurance products and employees who assist in the mediation or provision of advice.
Managers in the distribution of insurance products
Recognising the opportunities and risks of digitalisation for customer relationships
Understand the conditions under which companies and customers operate and come into contact nowadays.
Understand the impact of digitalisation on traditional business models
Understand customer centricity as a consequence of digitalisation and use it for customer advisory services.