Today, salespeople need to know more than just their product or service: they require knowledge beyond just their competitors and customers or to be able to conduct a proper sales conversation. Above all, salespersons must approach their key customers strategically and build a strategic customer relationship with them. This e⁠-⁠training course covers why a strategic approach is more important today than ever. You will learn what strategic sales is all about. In addition, you will discover in which situations and with which customers strategic sales makes sense and finally what mindset and which skills are required for this.

Strategisches Verkaufen – Grundlagen des strategischen Vertriebs

Strategic Sales—Basics of Strategic Sales

Both talent and the right gut feeling are integral in operational sales. On a strategic level, however, it still requires a targeted approach with a system. During this e⁠-⁠learning course, you will learn what key account management is and which steps it involves. You will learn how to identify your key customers and which methods you can use to find out what makes them and their stakeholders tick. The e⁠-⁠training course also discusses answers to the following questions: What options are there for working with my key accounts? And which strategy is the right one? In this way, you will learn how to optimally develop your most valuable customers and achieve more revenue and profit in a partnership that suits both your company and the customer.

Strategisches Verkaufen – Die strategische Kundenentwicklung

Strategic Sales—Strategic Customer Development

Customer care plays a major role in strategic sales. Customers who do not feel like they are being looked after are very likely to turn to the competition or not make (further) purchases from your company. But what exactly is good customer care? Why does it make sense to understand the motives of customers and to consider them during customer care? Why does individual marketing make sense and what individual marketing measures are there? How can you implement them effectively? How can you successfully leverage cross-selling to build relationships? These issues will be addressed in detail during this e⁠-⁠training course.

Strategisches Verkaufen – Beziehungs­­gestaltung

Strategic Sales—Building Relationships

Innovations must always have a place within a company. At the beginning of this e⁠-⁠training course, we will explain which phases characterize innovation processes. We will also take a closer look at a range of possible approaches to innovation development. There is a wealth of different approaches and methods for achieving different goals. In this e⁠-⁠training course, we will look at some of them in detail and show you which goals managers and innovation teams can achieve with them, as well as how they actually work. 

Innovation – Methoden für den Innovationsprozess

innovation-methods-for-the-innovation-process

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Agility & Innovation

Innovation – Methods for the Innovation Process

"Agility" is the answer to ever shorter-term planning processes and ever faster change. "Leadership" must also be rethought in this context. This e⁠-⁠training therefore puts the classic leadership tools to the test. It is divided into the areas of mindset (understanding of leadership), skillset (leadership competencies) and toolset (leadership tools). For all three areas, we will examine how thinking and the respective methods and tools must change in order to continue to meet the requirements of successful leadership.

Agile Führung

agile-leadership

Agile Leadership

In the e⁠-⁠training "Understanding Digitalization" presenter Christina takes participants on a journey into the digital world. She shows that digitization is not just about converting physical products and applications into digital products and applications. But that it is above all about the data that is generated in the process. In this process, traditional companies are disappearing - and new companies are emerging. In the same way, professions are changing. Even doctors may be replaced by digital technologies. The presenter introduces the new power of customers and the need for customer centricity as another significant change. Through transfer tasks, participants are encouraged to examine their own professional environment and company for digital challenges and potential.

Digitalisierung verstehen – Was der digitale Wandel für Unternehmen und im Job bedeutet

understanding-digitalization

Understanding Digitalization

To ensure that the participants do not only get to know Kanban in its short form as a planning tool, the e⁠-⁠learning first briefly goes into its development. On the basis of the development in the Japanese automotive industry, they get to know the "flow idea" behind Kanban. This should enable the participants to use the method more creatively and purposefully. A case study from the manufacturing industry will also make Kanban tangible. The participants will learn the different ways to handle a Kanban board. They also learn about the most important elements such as "Work in Progress Limits" and the "Pull Principle".

Innovation – Methods for the Innovation Process

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