Even Good Arguments Don't Convince My Customers

microlearning
Meine Kund:innen lassen sich auch von guten Argumenten nicht überzeugen
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Cultural Fit

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Without barrier

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Selling

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Total time 3 minutes

learning format

microlearning

The best way to convince customers is to determine personal benefits and later reassure that these benefits are really valuable. Practical examples further illustrate this.

What is a microlearning?

Ideal soft skill training for the hectic workday, even without in-depth prior knowledge. Microlearningis a compact e-learning course that takes only a few minutes to complete. The short learning unit isideal for quickly refreshing knowledge (Know-how) or solving professional challenges (Challenge). Amicrolearning can be combined with appropriate macrolearnings or used as a stand-alone learningproduct.

Classification
Challenge

It’s a skill booster for complex tasks. Challenge Microlearnings focus on solving everyday challengesby advancing knowledge and teaching relevant emotional soft skills. They are to the point and deficitoriented.

Target group

  • Employees with or without management roles

Learning objectives

  • Convince customers of the valuable personal benefits of a product or service

Competencies

Arguing benefits

Authoring tool

Rise

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