Customer Centricity – Understanding, inspiring and retaining customers


Have you recently been excited to buy something or try a new service? What was it that grabbed your attention? It could’ve been a lot of things, but typically, when you are really energized about a purchase, that means that the company that you’re about to give money to did a great job of making the customer the focal point of product development and service processes. In this e⁠-⁠training course, you will learn about customer focus and get tips on how to help customers get inspired to try out the latest products or services.

What is a macrolearning?

Comprehensive soft skills training for in-depth personal development. Macrolearning is a classic elearning course with a completion time of approximately 50 minutes. As a particularly intensive formof digital development, macrolearning promotes soft skills and sharpens personal profiles. For aholistic learning journey, PINKTUM Macrolearnings can also be combined with suitable compactMicrolearnings.


Target group

  • Employees facing customer-centric issues who want to inspire their customers

Learning objectives

  • Focusing on customer needs and wants

  • Contributing to customer centricity

  • Understanding customers and learning how to motivate them and earn their loyalty

  • Influencing the customer journey in a targeted and successful way

  • Turning complainers into loyal customers


Getting involved
Analyzing situations
Continuously optimizing
Working in a customer-oriented manner
Taking a goal-oriented approach
Taking on responsibility

Authoring tool



Animated illustrative videos
Enacted scenes
Transfer tasks
Key messages
Knowledge Check
Interactive elements
Moderated video lectures
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